Senior Producer, Product Digital Sales

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
 

The Royal Caribbean Group’s Digital Sales team has an exciting career opportunity for a full time Senior Producer reporting to the AVP, Product Digital Sales

This position will work on-site in Miami, Florida.

POSITION SUMMARY:
The Senior Producer, Product Digital Sales is accountable for increasing a portion of the overall percentage of trade bookings made through electronic distribution tools by implementing strategies* to help lower the cost of guest acquisition and service. This position has primary responsibility for supporting and improving the travel agent shopping and booking experience when using Espresso, Flight Finder, VPS (Vacation package Search) and API (Application Protocol Interface). Secondary systems include GDS based tools. * (These strategies are collectively derived from corporate
objectives and feedback from market intelligence, travel agent surveys, focus groups, sales feedback, customer support activity and ongoing review of metrics.).

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Accountable for developing the strategic roadmap for Automation.
• Sets and meets corporate automation targets and cost savings tactics.
• Accountable for the entire life cycle of a designated electronic product(s) to include the user experience, design and QA.
• Initiates new product development, manages new content including copy, assets and multi-media, and oversee the development of site navigation and graphics.
• Develops creative and content strategy of designated web pages by collaborating with Marketing, Globa Offices/Markets, IT, Sales, Revenue Management, Trade Support & Service and vendors.
• May coordinate cross-team participation in content/features development and identifying and documenting operational impacts.
• Accountable for developing and maintaining relationships with key partners to capitalize on automation growth opportunities, trends, training and system optimization.
• Accountable for meeting revenue and/or cost savings projections.
• Coordinates with market research focus groups and gathers research as requested or required by management.
• Designs and gathers site feedback via surveys. May be required to do competitive analyses, ROI analysis, and feature benefit analysis.
• Reinforces communication with IT Portfolio Manager and 3rd party technology partners; may participate in contract negotiations.
• Coordinates product and project launch initiatives including email, print, digital, social media, etc.
• Accountable for user acceptance testing (UAT), and overall support and maintenance with IT, third party partners (GDS) and other vendors.
• Interprets marketing direction for branding and user experience.
• Drives and is accountable for product line development, expansion and termination.

Qualifications:

• Bachelor's degree from an accredited college or university required Master¿s degree in Marketing or business preferred.
• Minimum 3-5 years¿ experience in a professional and analytical role and 2 years management experience in a comparable Internet-driven or technology development environment or industrymare required (or the equivalent combination of education and experience).
• Familiarity with e-commerce distribution models highly desirable.
• Must possess excellent written and verbal communication and negotiating skills.