Marketing and Communications Manager

High Point University is currently seeking a full-time Marketing and Communications Manager. The Marketing and Communications Manager is a proactive, solution-oriented professional who takes initiative in advancing the David R. Hayworth School of Arts and Design's (SOAD) strategic objectives. This role requires someone who actively seeks opportunities, asks strategic questions, and builds strong relationships both within SOAD and across the University, including partnerships with Communications, Admissions, and other key departments. The position focuses on increasing enrollment and retention, enhancing national recognition, and creating compelling marketing strategies across multiple specialized areas.
The successful candidate will split their time strategically across three primary areas, each requiring distinct expertise and relationship-building skills to maximize impact and collaboration.

Time Allocation: 50% Sechrest Art Gallery, 40% Theater & Dance Department, 10% split between Visual Arts and Music departments.

Essential Responsibilities

Sechrest Art Gallery Responsibilities (50% of time)

• Work with Gallery Director to coordinate a yearly calendar of exhibitions, and serve as a point of contact for exhibiting artists
• Create marketing materials for gallery exhibitions and events
• Manage gallery social media presence and digital marketing
• Coordinate gallery reception planning and promotion
• Develop and maintain gallery visitor databases
• Monitor Sechrest Gallery during designated hours, greeting visitors and providing exhibition information

Theater & Dance Department Responsibilities (40% of time)

Communication and Marketing Coordination to Support Recruitment

• Monitor and manage communications with current and prospective students for Theater & Dance Department
• Interpret social media analytics and assess communication effectiveness
• Generate monthly reports on prospective student numbers, recruitment metrics, and strategy effectiveness
• Send regular correspondence to prospective students throughout recruitment cycle or directs it to the appropriate individual
• Establish and maintain strong working relationships with Admissions office and representatives

Department Integration & Marketing Support

• Attend monthly Theater & Dance department meetings to stay integrated with departmental goals
• Build strong collaborative relationships with the Communications Department
• Maintain visible presence within the department for students and faculty
• Provide marketing and logistical support for department productions and events
• Create department-specific marketing materials and social media content
• Support faculty initiatives and special departmental projects as needed

Other Support (10% of time)

• Provide marketing and communications support as requested
• Create promotional materials for department events and programs
• Support special projects and initiatives

Marketing & Brand Management

• Design and produce publicity materials including posters, programs, flyers, postcards, brochures, and digital graphics
• Develop and maintain consistent brand messaging across all communications
• Create marketing collateral for events, programs, and special initiatives
• Support departmental marketing needs and special projects

Digital Media & Content Creation

• Manage and grow social media presence across multiple platforms and departments
• Supervise social media student workers and coordinate content calendars
• Produce and organize digital assets including photography, videography, and live streaming
• Coordinate production of headshots, rehearsal footage, and promotional videos
• Maintain organized digital asset library

Required Qualifications

Education & Experience

• Bachelor's degree in Art, Graphic Design, Visual Communication, Marketing, or related field
• Demonstrated experience in marketing communications and brand management

Technical Skills

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Proficiency in Microsoft Office Suite
• Strong social media platform knowledge and marketing expertise
• Experience with digital photography and videography
• Familiarity with content management systems and email marketing platforms

Core Competencies

• Exceptional written, verbal, and visual communication skills
• Strong project management and organizational abilities
• Collabora