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Head of Enterprise Marketing

SWORD Health
UKRemotefull_timeVerifiedPosted 6 Oct 2023

About the role

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 
Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, General Catalyst, and Khosla Ventures. 
Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 
Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.
We are seeking an experienced and dynamic Head of Enterprise Marketing to partner with our Sales team in leading our efforts in acquiring and expanding B2B clients, including enterprises, health plans, unions, and other strategic partners. This critical role requires a talented marketer who can blend strategic thinking, effective leadership, and hands-on execution to drive the growth of our enterprise business. The Head of Enterprise Marketing will oversee a team responsible for a wide range of marketing activities, from conferences and events to digital advertising and email campaigns.This role will also be a key leader for the broader marketing team, reporting to the CMO and partnering with four other peers to build a world-class brand and growth operation.

What You'll Be Doing

  • Lead Enterprise Marketing Strategy: Develop and execute a comprehensive marketing strategy to support the acquisition of new B2B clients and the expansion of existing partnerships, ensuring alignment with Sword Health's overall business objectives.
  • Team Leadership: Manage and mentor a team of marketing professionals responsible for various marketing initiatives, including event management, webinars, digital and offline advertising, email campaigns, and RFP writing.
  • Event Management: Oversee our presence at conferences and industry events, as well as the organization of events for our clients and partners, ensuring they are executed flawlessly and deliver meaningful results.
  • Digital Marketing: Drive digital marketing campaigns aimed at cultivating leads, tracking attribution, and nurturing prospects through the sales funnel.
  • Brand Storytelling: Tailor Sword’s brand and value proposition in a compelling and relevant manner to diverse audiences, showcasing the impact of our innovative solutions.
  • Collaboration: Collaborate closely with Sales, Product, and Customer Success teams to align marketing efforts with business goals and provide valuable support to our enterprise clients.
  • Analytics and Reporting: Develop and maintain a robust reporting framework to track the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize strategies.

What You Need to Have

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 10+ years in high-growth, B2B marketing, with a focus on enterprise-level marketing strategies, preferably within SAAS or related industries. Proven experience owning marketing programs, leveraging online and offline channels, and lead-generation events
  • Experience building campaigns and programs end to end, including partnering with creative teams and managing vendors     
  • Proficiency in utilizing data analytics and marketing technology tools to track performance, make data-driven decisions, and optimize marketing efforts. Proven record of achieving goals under set targets, timelines and budgets
  • Experience managing budgets and negotiating events, sponsorships, partnerships, and vendor agreements
  • Highly curious, motivated, proactive, and adaptable to a fluid environment
  • Strong leadership skills and experience managing and inspiring high-performing marketing teams.
  • Exceptional strategic thinking, problem-solving, and project management skills, with the abi

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Company

SWORD Health

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