Group Sales Agent, Senior

Group Sales Agent, Senior 

Position Summary 

The Senior Group Sales Agent is responsible for leading the daily operations of the Group Sales team while supporting continued growth in group attendance and admissions revenue for Busch Gardens Tampa Bay and Adventure Island. This position provides direct supervision, training, and operational oversight for Group Sales Agents while serving as the primary resource for administrative sales functions, reporting, product management, and complex booking support. 

Working closely with the Youth Sales Account Executive, the Supervisor ensures efficient execution of day-to-day sales operations, allowing strategic initiatives, business development, and revenue growth opportunities to remain a primary focus. This role requires an experienced sales professional capable of independently managing operational priorities, leading process improvements, coordinating across multiple departments, and maintaining exceptional service for guests. 

What You Get to Do 

The Senior Group Sales Agent will oversee the daily operations of the Group Sales team while supporting sales growth and operational excellence. Responsibilities include: 

• Provide direct supervision, coaching, scheduling, and performance management for Group Sales Agents. 

• Train, onboard, and develop new Group Sales Agents on sales procedures, systems, products, and guest service standards. 

• Train Front Gate Supervisors on Group Sales procedures to ensure accurate execution at the point of sale. 

• Monitor daily team workload and assign priorities to ensure timely follow-up on leads, inquiries, and client requests. 

• Improve response times and operational efficiencies to maximize lead conversion and guest satisfaction.  

• Create, maintain, and update all Group Sales order forms, pricing documents, and supporting sales materials to ensure consistency and accuracy. 

• Assist with product setup, pricing updates, and implementation across sales platforms following approved pricing changes. 

• Troubleshoot product, booking, and system errors to minimize disruptions to sales operations and guest experience. 

• Support the Youth Sales Account Executive with preparation, analysis, and maintenance of sales reports related to admissions, revenue, products, forecasting, and performance metrics. 

• Monitor invoicing, payment coordination, and outstanding balances while partnering with Finance to ensure timely resolution. 

• Serve as the primary escalation point for complex bookings, payment issues, refund requests, and client concerns. 

• Provide account management support for repeat clients, schools, tour operators, and reseller partners to strengthen long-term relationships and encourage repeat business. 

• Handle Group Sales and Education initiatives designed to grow new and existing business.