Director, GTM Systems

Ready to be a Titan?

At ServiceTitan, we are transforming how trades businesses operate — and our GTM technology is at the center of that mission. We are seeking a Director, GTM Systems to join our Business Technology leadership team and own the strategy, architecture, and day-to-day execution of the systems that power our Go-To-Market engine.

This is a builder role. The ideal candidate enjoys rolling up their sleeves, partnering deeply with Sales, Marketing, and Revenue Operations, and translating business needs into scalable, well-governed systems. You balance short-term execution with long-term platform health — and you bring both the strategic vision and the hands-on credibility to do both well.

You will serve as the trusted technology partner to GTM leadership, driving the roadmap, delivering measurable commercial outcomes — pipeline velocity, sales efficiency, and marketing ROI — and putting AI at the center of how we build and operate GTM systems.

What you'll do:

GTM Systems Ownership & Strategy

• Own and operate the end-to-end GTM systems stack, with primary responsibility for Salesforce Sales Cloud, Salesforce CPQ, Marketing automation platforms (e.g., Marketo, HubSpot), and Revenue intelligence tools (e.g., Gong, Salesloft).

• Develop, champion, and execute a GTM systems roadmap in partnership with Sales, Marketing, and RevOps — balancing near-term delivery with long-term scalability and system health.

• Own the GTM technology portfolio end-to-end: vendor evaluation, prioritization, business case development, and executive alignment on highest-value investments.

• Cultivate and manage relationships with key external technology partners (e.g., Salesforce), advocating for ServiceTitan's roadmap priorities and influencing partner product direction.

Hands-On Configuration & Delivery

• Lead and participate in the configuration and customization of GTM platforms — including objects, workflows, automations, reports, and dashboards — setting the standard for quality and scalability.

• Oversee the implementation and maintenance of integrations across GTM, finance, and data platforms, ensuring reliable, performant, and well-documented data flows.

• Troubleshoot escalated issues, drive root cause analysis, and continuously improve system usability, reliability, and performance.

• Lead cross-functional delivery across GTM programs including platform modernization, NPI, M&A integrations, and enterprise system upgrades.

Lead-to-Cash Process & Architecture

• Own the process and systems architecture for the GTM value chain — from lead generation and pipeline management through quoting, contracting, and handoff to Finance.

• Partner with Sales, Marketing, and RevOps to design efficient, scalable GTM processes and identify opportunities to eliminate manual work through intelligent automation.

• Ensure a frictionless, automated, and data-driven flow across the full GTM stack, eliminating friction that slows pipeline conversion and revenue attainment.

Put AI at the Center

• Champion the adoption of AI and automation across GTM systems as a core strategic priority — building AI-forward systems and ways of working from the ground up where possible.

• Evaluate and implement AI-powered capabilities including predictive pipeline scoring, generative AI for sales and marketing productivity, conversational intelligence, and intelligent workflow automation.

• Lead proof-of-concept initiatives and scale successful AI solutions into production-grade deployments across the GTM stack.

• Stay current with the rapidly evolving AI landscape and proactively identify opportunities to drive competitive advantage through early adoption.

• You actively use AI tools in your own work to accelerate thinking, sharpen ideas, and shorten iteration cycles.

Integrations, Data & Governance

• Design and govern integration architecture between GTM platforms and adjacent systems (ERP, data warehouse, finance tools) using middleware platforms (e.g., MuleSoft, Workato).

• Define data models, ownership, and governance standards for GTM systems — ensuring accuracy and consistency across leads, contacts, accounts, opportunities, pipeline, and ARR.

• Partner with Analytics and Data Engineering tea