Frontline Marketing & Sales Enablement Manager

About the team

Zillow is on a mission to rewire the real estate transaction! To enable that reality, we power an active network of partners across the country. Our Sales organization helps our partners grow the reach and impact of their businesses by connecting them to customers who seek to rent, buy or sell their homes. Sales plays a vital role, driving the acquisition, growth, and retention of partners but also influences the evolution of these partnerships as Zillow moves toward the next generation of our offerings. Sales’ success is our success, and we are committed to making their lives easier, better empowered, and more productive. The cross-functional Frontline Marketing team is chartered to deliver outstanding enablement through more relevant content, training, and tools to support product and program readiness of our frontline teams.

About the role

We are seeking an experienced Frontline Marketing and Sales Enablement Manager to support the step-level change in Sales Success efforts across our frontline teams! As a member of our team, you will play a pivotal role in optimizing the performance of Sales through the strategy, design, and successful execution of strong enablement programs that increase sales efficiency and drive revenue. This role brings new sales enablement ideas and strategies to up-level the Sales game we play today. You work directly with Sales and Operations to define, prioritize and drive sales effectiveness strategies aligned to business objectives. You are a “go-to” source for understanding the competition and market dynamics to strengthen our pitch of “why Zillow”, constantly targeting greater differentiation with our value proposition. You integrate Sales into the way the Business and Marketing think about frontline activation, delivering both To- and Through-Sales strategy and tactics. You thrive working cross-functionally—interfacing and collaborating with a wide variety of leaders across Marketing, Communications, Operations, Product, Training, and Sales and Service Teams. You are part of a Marketing team passionate about product and program enablement and readiness of our frontline teams.

Core Responsibilities

• You will be responsible for driving the end to end strategy of best-in-class enablement content and communications. This role will define program-level content and communications for the many operators across the customer and partner experience with Zillow. This role will help determine the best methods to deliver this “right message, right time” strategy.
• You build unique Sales activations as a part of our broader Marketing and brand efforts, driving relevant brand and marketing activations through frontline as a channel and translating campaigns into frontline tactics, content and collateral.
• Identify and support sales and revenue objectives through new Sales opportunities and effective enablement strategy.
• You support product launches in partnership with Product and Product Marketing by preparing and enabling the sales team to understand, pitch and sell through products and services.
• You work collaboratively across Sales, Operations, Training, Product, and Marketing to drive strategic alignment, effectiveness strategies, and new efficiencies across the organization.
• You are passionate about measurement and help to build foundational metrics for sales enablement to drive action plans for increased sales efficiency, adoption of enablement programs, and return on investment.
• You have a passion for insights, translating internal and market data into consumable assets for Sales.
• You influence the pursuit of and the continued investment in our Sales Enablement infrastructure to unlock scale, efficiency, and effectiveness. Your proactive knowledge of CRM and sales tools, technology, and industry standards will enable new unlocks for key sales capabilities.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $103,200.00 - $164,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experie