Digital Analyst

Why Phase2?  

Our remote first employees join and stay at Phase2 to be a force. In pursuit of digital experience that advances the human experience, you will do your best work, live fully, and succeed as a team. 

We are a digital agency rooted in technology, passionate about customer experience, and grounded in data and insights. We guide industry-leading companies to what’s next in their digital landscape. In short, we make digital products that inspire, engage, and create impact.

Are you passionate about using data to solve problems? Do you understand how data-driven insights can help marketers and content publishers understand and connect with their customers? Phase2 is looking for a Digital Analyst who can help clients optimize their marketing, product, and communications strategies based on data-derived insights. 

We believe that data can help clients see their customers as humans, not just as segments. Your work will focus on collecting and analyzing qualitative and quantitative customer data and digital marketing data for the purpose of informing strategic and tactical recommendations, in service of achieving Phase2’s clients’ business goals. 

The ideal candidate is skilled at interpreting data for clients and providing guidance to strategy and implementation teams based on that data. This role is a combination of client-facing strategy (the “why” of data), along with hands-on research and implementation (the “how” of data). We need someone self-directed, with a passion for using data to tell stories, surface insights, and inform decisions.

This position reports to: Director, Marketing Services

Target Salary: $98,000

Job Responsibilities

Technical

• Conduct audits of client digital properties to ensure they are properly configured. 
• Create and implement analytics measurement models that support a client’s business strategy, marketing strategy, or other critical strategy for all types of digital properties, across the entire range of customer data.
• Support team members with technical research and testing on specific solutions.
• Make administrative changes to technology or advise clients on such changes as they impact data collection, management, and reporting.
• Provide guidance to product owners on site tagging structure and requirements, including event-driven analytics and data layers.
• Design and implement reporting solutions or partner with a development team to do so if custom solutions are needed.
• Design and build analytics dashboards and custom reports according to client needs.

Strategic

• Lead stakeholder discussions to solicit and deeply understand client goals, and translate to requirements in the area of measurement, analysis, and supporting technologies.
• Analyze data provided by clients to inform strategic recommendations.
• Think creatively and help our clients find measurement and reporting solutions within their available budget and tech stack.
• Advise clients on decisions around their technology implementation that will impact the reporting or the user experience.
• Recommend testing strategies (A/B testing, personalization, user testing, SEO testing, etc) to influence established KPIs.
• Recommend strategies across UX, content, design, and development to influence established KPIs.
• Produce testable hypotheses related to customer acquisition/retention, micro and macro conversion, user experience, and product features.
• Connect insights from multiple sources of data to provide creative perspectives of the big picture. 
• Assist in Sales and Marketing efforts by writing blog posts, leading webinars, presenting at conferences.

Minimum Qualifications

• Experience using tools like the Google Analytics Suite, the Tealium iQ Suite, or Adobe Launch/DTM  in a client or project setting.
• Experience eliciting client business requirements and translating them into a technology implementation for reporting or testing purposes.
• Experience advising on conversion rate optimization (CRO) based on data and analysis.
• A solid understanding of “whole digital ecosystem” measurement, going beyond the website, including lead funnels, CRM, fundraising platforms, email marketing, and social platforms.
• Demonstrated ability with data transformation (ETL/ELT) tools such as FiveTran, Stitch, and Funnel.
• Demonstrated ability to build dashboards and reports using Google Data Studio, Tableau, Datorama, or other business intelligence and data visualization tools.
• Excellent written and verbal communication skills
• Proje