Director, Custom Research

  

Director, Custom Research 

Location – NYC (Hybrid)

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands

With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty

Powered by People, AI and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insight

Director, Custom Research

We’re looking for:

 

• Someone who is excellent at managing insights projects from start to finish.
• Folks who can see data and tell a story, who knows how to find actionable insights and how to move beyond basic reportage approach.
• Someone who can mentor junior team members on every stage of the research process and who is not afraid to roll up their sleeves and jump in.
• Loves building client relationships – we believe business is about people and relationships, in and out of the research project.
• Team player – we are stronger together. We value whatis accomplished and how we work together as a team to achieve results.
• Creative thinker, curious mind, strategic brain and strong communicator.
• Strong communicator – written and verbal. Being able to find the right words to articulate the question, the story, and everything in between well.
• Someone interested in tech, telco, retail, healthcare, and CPG brands.

 

It’ll be helpful if you have:

 

• At least 6 years of experience in custom primary quant and/or qual research working with CPG, retail, tech, telco, and/or healthcare clients. We dig templated projects, love tracking, but in this group, we're all about unique business questions, so custom experience is key.
• A Bachelor’s degree in the Social Sciences, Economics, Business, Marketing, Statistics or a related field.
• Razor-sharp skills in all basic Office/ Google docs applications; knowledge of an array of common communications tools and platforms; experience with or knowledge of research platforms a plus.

 

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

 

 

Our Values:

 

Radical Candor

 

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual. 

 

Client Obsession

 

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

 

Unmatched Expertise

 

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

 

Our Vibe:

 

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

 

At MarketCast, we don't just accept difference - we