Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Our vision for Worldwide Marketing Director at BD

The following duties and responsibilities are intended to be representative of the work performed by the incumbent(s) in this position and are not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position.

This position is responsible for executing the marketing and commercial plans for a given franchise. This position is a key leadership role and is responsible for communicating to the market, delivering products, driving revenue and margin performance, and providing direction on life cycle planning.

Additional Responsibilities: 

• Develops and implements marketing plans for multiple product lines in collaboration with Marketing Managers

• Assists with the completion of the annual strategic planning (three-year plan) for multiple markets

• Identifies, and develops marketing programs, sales tools, pricing, positioning and promotions for multiple product lines

• Identifies, quantifies and develops new market and product opportunities for multiple product lines

• Hires, manages and develops team members

• Provides marketing leadership to the product management staff in the form of motivation, training and vision

• Provides leadership to project teams directly or indirectly through subordinates

• Works with regional leaders on product strategy

• Formulates and manages the annual budget (promotional and expense) for multiple product lines

• Responsible for development of annual product line forecasts

• Collaborates cross functionally with functions such as R&D, Quality, Regulatory, Manufacturing, and other functions

• Develops strong working relationship with regional marketing teams

• Provide effective leadership to the organization, individually and through multiple product management teams

• Must have a strong command of the objectives, issues, and environment of the business and must support and lead associates and management to successfully implement key programs

• Hire, train and develop product management professionals at all levels

Knowledge & Skills:

• Overall comprehension of the medical device marketplace and the ability to develop strategic plans for multiple market segments

• Preferred knowledge and experience in the vascular access market

• Demonstrated strong leadership and influence skills

• Strong understanding of and ability to apply fundamental marketing concepts and techniques

• Proven skills in hiring, coaching and developing subordinates

• Proven international marketing skills and understanding of the international marketing role

• Ability to handle/accept ambiguity and diversity in problem solving

• Excellent written and oral communication skills

• Strong competency with spreadsheet and word processing applications          

• Understand BD’s multi-product landscape and build strong partnerships with key stakeholders, including product managers, SME’s, development and design leads, and software engineers.

• Lead in-depth discovery conversations with customers to identify deep insights on common problems/needs, clearly articulating the voice of the customer.

• Design and validate new customer-centric solutions and capabilities that create differentiated value for the organization’s portfolio.

• Own the product lifecycle from requirements gatherin