Marketing Manager, Corporate Marketing

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and is working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world.

About the role:

The paid programming team is part of Gartner Global Marketing, which is part of the Gartner Sales and Service Organization (GSSO), which reports directly to Gartner’s CEO, Gene Hall.

Global Marketing is committed to driving innovative strategies that fuel business growth and prospect engagement across all channels.

We are seeking a strategic and results-driven Manager of Paid Digital Media to lead key paid programming initiatives across Research Sales, Brand-Building and Conference Marketing efforts. This role will play a critical part in driving high-quality leads into our sales pipeline through the effective use of paid digital channels. The ideal candidate will have a proven track record in modern paid media strategy, campaign execution, and cross-functional collaboration.

What you will do:

• Develop, execute, and optimize comprehensive paid media strategies, appropriate for the evolving digital landscape, across Paid Search (in close collaboration with organic/SEO teams), Social, Display, YouTube, Retargeting, third-party vendors, and so on.

• Partner closely with stakeholders in Research Sales, Brand, and Conferences marketing to align paid media efforts with broader business objectives and campaign goals.

• Manage end-to-end campaign execution, including planning, budgeting, creative briefing, audience targeting, and performance analysis. Planning for and use of next-generation use of automation and AI is required.

• Oversee relationships with external agencies and third-party vendors to ensure best-in-class execution and ROI.

• Analyze campaign performance data, generate actionable insights, and present recommendations to stakeholders to continually improve lead quality and pipeline contribution.

• Staying current with industry trends, platform updates, and emerging technologies is critical to ensure our paid media approach remains innovative and effective.

• Collaborate with analytics, sales, and marketing operations teams to ensure accurate tracking, attribution, and reporting of paid media performance.

• Mentor and lead junior team members, fostering a culture of learning and high performance.

What you will need:

• Bachelor’s degree or equivalent in Marketing, Business, Communications, or related field.

• 7+ years of experience in paid digital media, with a focus on B2B lead generation and pipeline development.

• Deep expertise across Paid Search, Social, Display, YouTube, Retargeting, and third-party vendor management.

• Proficiency with platforms such as Google Ads, LinkedIn Ads, Facebook/Meta Ads, programmatic display, and marketing analytics tools.

• Insight into/Experience of planning for adoption of next-generation tactics and tools in the age of AI.

• Demonstrated success in developing and optimizing multi-channel paid media campaigns that drive measurable business outcomes.

• Strong analytical skills with experience in data-driven decision-making and reporting.

• Excellent project management, communication, and stakeholder management skills.

• Experience working in a collaborative, cross-functional environment.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity. 

• Professional development and unlimited growth opportunities.

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Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territor