Associate Director, Market Research - CRM

Job Description Summary

This position will be located at the East Hanover, NJ location and will not have the ability to be located remotely.

 

Job Description

Job Purpose:

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the Dir, Market Research, this role is pivotal in facilitating the collection and organization of critical data, ensuring that insights into perceptions and behaviors of HCPs, patients and payers are effectively gathered and analyzed. 

 

By collaborating with cross-functional teams and external partners, the AD, Market Research supports the development of comprehensive market research strategies that inform strategic initiatives. This position plays a vital role in compiling and summarizing data on payer needs and market access challenges, providing valuable input for strategic planning. Through effective communication and coordination, the Associate Director ensures that research projects align with business objectives and that findings are effectively documented and shared, to support informed, data-driven decisions for therapeutic areas. 

Key Responsibilities:

• Collaborate cross-functionally in the collection and organization of data for market research projects, focusing on HCP market perception and patient feedback 

• Support the gathering of data on patient attitudes and perceptions of Novartis products and patient support programs related to their TA 

• Provide initial analysis and summaries of market research data to support the execution team's strategic initiatives 

• Compile reports on payer needs, pricing strategies, and market access barriers for review by the execution team 

• Facilitate communication between the execution team and external vendors to ensure research projects align with business needs 

• Coordinate meetings and workshops with internal teams and external partners to discuss research findings and strategies 

• Assist in the documentation of research findings and insights to support internal functions and strategic planning 

• Support the development of standardized templates for research instrument design and analysis 

• Track progress on various research initiatives and provide regular updates to the execution team 

• Assist in the preparation of performance reports and dashboards to support decision-making   

Essential Requirements:

Novartis seeks a dynamic individual to implement market research initiatives, design research and collect data that addresses the key business questions and objectives of functional NVS and IDS teams to drive data-driven decision-making. The ideal candidate will have an extensive understanding of the pharmaceutical landscape, with expertise in applying different research methodologies to understand market perceptions and sentiment