General Manager - Sales

Job Title: General Manager - Sales                                            

About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:  Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities:

 Sales Strategy

 • Responsible for the entire cluster (part of geographic state or multiple states depending on business size) with respect to Sales and Market Share

• Lead the Sales Team (of 6 – 9 Team Leaders) and establish Distribution and Merchandising activities in line with Business Plan

• Be up to date with market movement and consumer preferences to look out for white spaces and develop plans to plug in the same accordingly

• Drive the Route to Consumer strategic priorities for the cluster

• Have a clear focus on channels like Modern Trade, General Trade and Premium Trade Outlets etc., to enhance distribution, visibility and volumes

• Plan future sales activities based on future growth plans and market data keeping the allocated budget in mind 

 Analysis and budgeting

 • Apportion sales budget to various branches based on profitability of the branch and market activity

• Ascertain Brand wise sales targets as per Business Plan

• Identify profitable products and design plans to capitalize on the same and increase market share

• Track competitor activity on a continuous basis and take action to counter competitor strategies

• Conduct sales analysis and accurately forecast stock requirement and coordinate with distilleries for the same

• Analyse Stock Movement based on secondary sales and have a complete control on inventory management 

 People and Organization

 • Coordinate with Trade marketing team to facilitate sponsorships and activities

• Ensure implementation of schemes (marketing & sales) and submit feedback on the same to the Regional Sales Head

• Manage external environment with respect to government and state policies

• Study sales reports prepared by Team Leaders; identify gaps if any and design plans to fill in the same

• Shortlist and prepare the list of vendors and distributors to be appointed, get necessary approvals on the same

• Coach and mentor the team; help design career path and facilitate people development activities 

 Sales Operations

 • Manage and ensure adherence to timely submission of all Cluster Sales reports and Team PJPs

• Critically evaluate and involve in assessment and tie up of Contracted outlets for volume & market share commitments

• Managing timely submission of team TERs, provisions, claims, SPPRs etc to ensure smooth resolution and payments. 

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, o