Associate Director, Commerce Search

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

The Associate Director, Commerce will work as a member a cross-functional team with ownership of e-commerce strategy and activation. They are responsible for building and maintaining an effective and productive relationship with the client. The Supervisor will support our dedicated commerce team in the creation, optimization, and execution of client’s e-commerce initiatives.  

This position is both strategic and tactical in scope and requires the ability to apply detailed e-commerce knowledge to actionable insights and recommendations. They will assist the Director and Vice President in driving strategic success within the team as well as helping to develop innovative strategies to meet and exceed client business objectives. The Associate Director will work in partnership with our Commerce Investment team on media plan development to ensure plans follow holistic commerce strategies and align back to objectives. 

Role Objectives:  

• Assumes accountability and ownership of marketplace commerce search program successes and failures (Amazon, Walmart, Target, Walgreens, CVS, Ulta, Criteo, CitrusAds, etc.) 

• Owns the strategy and planning process as well as activation of e-retail search programs   

• Leverages Profitero and Skai for keyword harvesting, SOV understanding/reporting, growth metrics, integrated media bidding. 

• Monitors performance in order to leverage learnings for future strategic recommendations 

• Interfaces with other team members to share ideas, communicate service offerings, and to identify and deliver new solutions for clients 

• Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business 

• Directs the workflow of all client programs, including initiation of projects across departments 

• Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable 

• Creates digital account strategies and plans for each client 

• Effectively manages on-shore and off-shore team 

• Provides excellent communication via phone, emails and direct contact 

• Effectively creates and delivers client presentations and provides thought leadership to clients  

• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs 

• Responsible for client billing and coordinating AR and AP with finance 

• Meets specified deadlines 

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity 

• Adopts stated account management standards and program management best practices 

• Assists in training, mentoring, and developing team members 

• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent  

• 5+ years of media management experience with an emphasis on e-commerce platforms  

• 2-3+ years of experience managing paid search or sponsored ad campaigns with strong understanding of the search landscape 

• Strong commerce search-media planning background; digital planning capability, including retail or Amazon, is highly desired 

• Experience with Profitero. Helium10 or other commerce research tools is a must 

• Experience with Skai, Pacvue, Marin, Criteo or other bid management software is a must 

• Experience with MediaOcean (Prisma) is a must 

• Deep knowledge of key retailers, their ecosystems, and go-to-market strategies 

• Experience in Consumer Package Goods industry (CPG) preferred 

• Experience working on a pitch team is a plus, however prior experience working in a business development function is not required  

• Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools 

• High cultural awareness and sensitivity 

• Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences 

• Excellent project-management skills; able to manage multiple projects & people