JOB SUMMARY:

·        The Communications Specialist creates and executes communication strategies to promote Textron Aviation's products and services. This includes working closely with senior leaders to develop key communications plans and materials for both external and internal audiences to keep them apprised of the company's products and its position within the market through a range of communication mediums.

JOB RESPONSIBILITIES:

• Plan and execute external communications and public relations activities, such as news releases, media events, interview preparation and execution, and news dissemination. This may include travel to key domestic and international tradeshows and other venues involving media and company executives.
• Establish effective relationships with key members of the media and serve as an official company spokesperson with responsibility for developing media relations strategies for local, trade, business, consumer and international media.
• Create and/or coordinate tailored communications materials, including but not limited to press releases, bylined articles, customer stories, internal announcements and social media content by leveraging internal and external resources.
• Ensure that all deliverables incorporate brand values and messaging.
• Coordinate projects with international public relations agencies to ensure relevant coverage in key global markets.
• Regularly monitor and report on the results of communications plans.
• Provide counsel and support for crisis management and executive communications, including aiding in the preparation of key external presentations, talking points and/or speeches as needed for senior leaders.
• Develop and execute thought leadership initiatives that increase the public's awareness of senior leadership and the organization, with the aim of enhancing the organization's reputation.
• Develop and sustain processes to continually improve the efficiency of the communications function and channels.
• Partner with other Textron business units to leverage external communications opportunities, specifically around joint presence at tradeshows and events.
• Support other company and corporate communications initiatives as needed

EDUCATION/ EXPERIENCE:

·        Bachelor’s degree required in Communications, Journalism, Marketing, or related field

·        Master’s degree preferred 

Minimum 5 years of relevant experience in media relations and strategic communications

QUALIFICATONS: