Marketing Director Americas

About us: Iconic brand, tiny company.

Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, “don't undertake a project unless it is manifestly important and nearly impossible.” In 2008, Polaroid shuttered its last factory, but a group of diehard fans came together as The Impossible Project to save instant film. Over 10 years later that startup acquired what was left of Polaroid and today we’re again a small group of people passionate about empowering creators to change the world in the name of Polaroid.

Job Summary

Polaroid is looking for an experienced and dynamic Marketing leader to drive strategy and execution of all marketing efforts in the Americas. This person will develop region-specific strategies while aligning with the Global Marketing team. The role includes full budget ownership across all marketing functions, including oversight of Trade Marketing. This position reports jointly to the GM of the Americas and the Global CMO.

Key Responsibilities

• Lead all marketing initiatives in the Americas region.

• Collaborate closely with the Global Marketing team.

• Develop and execute marketing activities to drive brand and product awareness, influencer engagement, sales growth, and market demand.

• Align and execute PR strategies and messaging.

• Build, manage, and evaluate influencer and ambassador programs.

• Design and manage campaigns (in collaboration with the Global team), including analytics and reporting.

• Manage regional and global partnerships and collaborations.

• Handle media outreach and inquiries.

• Manage and support the Americas marketing team.

• Occasional international travel may be required.

Qualifications

• Director-level experience in a multi-faceted marketing role, covering the full marketing mix (owned, earned, and paid).

• Excellent communication and interpersonal skills, with the ability to build strong relationships across markets.

• Strong understanding of ROI-driven marketing and an iterative, test-and-learn approach.

• Strategic and commercial mindset, with a proven ability to develop and deliver impactful marketing programs collaboratively.

• Willingness to travel domestically and internationally (up to 20%).

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