Senior Clinical Marketing & Engagement Manager

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

We are seeking a Senior Clinical Marketing & Engagement Manager to drive strategic engagement with our clinical sales partners, connecting them to our platform’s capabilities, data insights, and clinician tools. This role is critical in shaping our go-to-market strategy for our healthcare professional audiences, ensuring our solutions resonate with their needs to foster strong relationships that drive business growth.

The ideal candidate will be a solution-focused, action-oriented team player with a deep understanding of clinical workflows, digital health technologies, and audience-centric marketing strategies. They will work cross-functionally with sales/marketing, product, and data teams to align engagement efforts with business objectives.

Key Responsibilities:

Clinical Partner Relationship Management

• Serve as the primary liaison for partner sales teams, ensuring alignment between marketing strategies and business objectives by providing insights, enablement, tools and resources to drive engagement and conversion.

• Develop and execute engagement programs that deepen relationships and drive adoption of GoodRx’s platform.

• Gather and synthesize feedback from clinical audiences and partners to inform product development and marketing strategies.

Clinical Audience Engagement & Strategic Positioning

• Translate complex product and data capabilities into compelling value propositions for clinical professionals.

• Design and implement marketing strategies that connect clinicians to platform features, driving awareness, adoption and usage.

• Develop strategy for educational content, events, and campaigns tailored to clinical stakeholders.

• Drive awareness and adoption of new features and capabilities through targeted outreach, education, and engagement campaigns.

Business Growth and Audience Strategy

• Develop both short- and long-term business growth plans that prioritize clinical audience engagement and market expansion.

• Develop and execute short- and long-term growth plans, leveraging market insights and competitive intelligence.

• Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention.

• Define KPIs and measure the impact of efforts, continuously refining strategies based on data-driven insights.

• Collaborate with leadership to inform go-to-market strategies, market positioning, and future growth opportunities.
   

Qualifications & Experience:

• 5+ years of experience in clinical marketing, engagement strategy, healthcare product marketing, or a related field.

• Industry Knowledge: Deep understanding of the clinical landscape, healthcare marketing best practices, and sales enablement strategies.

• Strong understanding of clinical workflows, digital health solutions, and healthcare data ecosystems.

• Proven ability to develop and execute B2B and/or B2C marketing strategies targeting healthcare professionals.

• Experience working cross-functionally with product, sales, and data teams to drive business growth.

• Exceptional communication skills with the ability to craft compelling narratives for clinical audiences.

• Data-driven mindset with the ability to measure engagement effectiveness and adjust strategies accordingly.
   

Preferred Qualifications:

• Experience in a healthtech, digital health, or SaaS company

• Knowledge of healthcare regulations (HIPAA, CMS guidelines, etc.)

• Background in clinical practice, healthcare consulting, or medical communications is a plus

• An agile technical skillset, including fluency with Salesforce, Looker or Tableau, and project management systems