Sr Partner Marketing Manager

Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami’s Mobile App Platform has been certified by J.D. Power for providing clients with “An Outstanding Mobile Banking Platform Experience.”

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 19.5M users.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

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The Sr. Partner Marketing Manager will report to the Vice President, Product Marketing & Demand Generation and be an active member of the Marketing team helping set strategy and direction for the demand generation programs specific to Alkami’s suite of add-on partner products. The Sr. Partner Marketing Manager will work closely with cross-functional teams in client sales and corporate development. They will design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate and accelerate pipeline revenue. In this role, they’ll be responsible for programs to generate and nurture leads via web, email, social, programmatic advertising, targeted ABM and regional events

Key Responsibilities & Duties:

• Developing and executing short- and long-term account-based marketing campaigns to drive leads and the sales pipeline across marketing channels including web, email, social, programmatic advertising

• Monitoring and optimizing campaigns and programs

• Developing customer personas and knowing their buying preferences

• Knowing Alkami’s suite of add-on partner products 

• Partner with Product Marketing and the PR/Influencer teams for content development to target consumers throughout the customer lifecycle

• Working within a team of digital marketing professionals and collaborating with product marketers to develop and enhance strategies

• Working closely with Alkami’s events team to curate content and drive attendance for regional client events and user groups

• Regularly meeting with Alkami’s Alliance Partners to partner on campaign efforts

• Assuring buy-in and budget support from senior leadership and stakeholders

• Measuring and analyzing campaign and marketing success

• Delivering performance reports to leadership and departments you partner with

• Travel: This role may require up to 25% travel to due regional customer and partner events, Alkami’s annual Co:lab Conference and Client Sales team onsite meetings.

Qualifications:

• 10+ years of marketing experience in B2B SaaS. Experience in financial services is a plus.

• Bachelor’s degree in Business, Marketing, or a related field

• Demonstrated experience working with sales, product and client success organizations. 

• Experience developing content programs for both digital and in-person channels

• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, ABM and paid digital

• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Desired Skills:

• Strong communication skills to align partners and cross-functional teams.

• Excellent project management skills to ensure key deliverables are met on time.

• Experience wor