Associate Director, Patient Marketing
ArdelyxAbout the role
Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medical needs. Ardelyx has two commercial products approved in the United States, IBSRELA® (tenapanor) and XPHOZAH® (tenapanor). Ardelyx has agreements for the development and commercialization of tenapanor outside of the U.S. Kyowa Kirin commercializes PHOZEVEL® (tenapanor) for hyperphosphatemia in Japan. A New Drug Application for tenapanor for hyperphosphatemia has been approved in China with Fosun Pharma. Knight Therapeutics commercializes IBSRELA in Canada.
Position Summary:We are seeking an experienced and strategic senior product/AD manager to join our dynamic team. This role will report to the Director of patient marketing and will support Direct-to-Patient initiatives in support of the US strategic and tactical plans of IBSRELA. This position requires a highly motivated individual who can effectively work in a fast-paced environment, has a solution-oriented mindset, and is able to execute. This role will be responsible for collaborating with multiple cross-functional stakeholders, including but not limited to HCP Marketing, Patient Advocacy, Market Access, Market Research, Sales, Regulatory, Medical Affairs, Commercial Operations, Legal, and Commercial leadership. This is a great opportunity for candidates looking to work on a broad range of direct to patient initiatives.Responsibilities:
- Lead the creation and implementation of various innovative direct-to-patient marketing strategies and tactics across marketing channels (print, digital, SEO/SEM, point of care, social media, broadcast, video)
- Develop and deliver informative patient-friendly education and other DTP initiatives based on customer needs
- Assist with the development and assessment of key brand goals or brand performance metrics
- Manage multiple external agencies including advertising and media agencies, and internal cross-functional partners
- Support key branded and unbranded non-personal promotion initiatives like CRM, website management, and data and measurement planning
- Effectively manage budget and ensure all marketing programs and campaigns support overall brand strategy
- Develop and maintain positive and collaborative working relationships with a broad range of internal stakeholders to ensure success of cross-functional initiatives and long-range plans
- Ensure that regulatory and compliance guidelines are always followed. Must be adept at navigating the Medical, Legal and Regulatory process
- Bachelor’s degree, MBA a plus, with 8 - 10 years of experience Marketing within the pharmaceutical or biotechnology industry. or equivalent experience
- Gastroenterology experience a plus
- Working knowledge of Veeva Vault
- Combination of strong strategic thinking with ability to execute tactical plans
- Strong project management skills, with the ability to drive projects independently and meet deadlines
- Strong communication skills with the ability to craft and deliver compelling narratives
- Proven success in working collaboratively across the business to design and execute solutions to complex challenges preferred
- Strong organizational skills with track record of successfully managing multiple complex projects concurrently, maintaining a high level of productivity, innovation, and priority-setting
- Proven track record for consistently meeting or exceeding goals and objectives
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