WHO WE ARE LOOKING FOR

We’re looking for an experienced retail brand marketing lead for Nike Stores who can help us develop and drive retail brand marketing strategies for our key products across multiple retail concepts! We desire a creative, people-first teammate who will obsess consumer insights, understand shopping behaviors (O2O) and journeys in store, and build unbelievable product and innovation stories and experiences to drive demand and impact across the marketplace. This individual will immerse themselves in the business and constantly be looking for opportunities to elevate Brand Standards, improve the in store storytelling, in order to connect with consumers, deliver experiential experiences and drive sales. The ideal candidate has a global mindset and enjoys experiencing cross cultural collaboration. Should enjoy working in a fast-paced, ever-evolving, positive and collaborative team environment. This person needs to be comfortable navigating a cross-functional matrix and be able to develop and implement comprehensive retail marketing strategies.

WHAT YOU WILL WORK ON

You will work closely with the APLA Brand Marketing team, Store Merchants, Visual Merchandizing & Styling team, and Store business partners to align on key seasonal and 365 product stories for the GEO. You will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and the creative ways we tell our product stories in store. As the retail brand marketing expert, you will partner closely with the concept marketing teams to assist in building the wholistic seasonal store brand plan across concepts and ensure that the product stories are properly represented. You will partner with Global, Geo and Territory retail marketing teams to set, adopt and enrich seasonal Retail Brand strategies that define the vision for product presentation, communication and consumer experience in APLA. You will also work closely with the Retail Design team to build the vision for how the product storytelling and experiences comes to life in store. You will obsess how the in-store digital experience enhances the consumer experience by working closely with the digital brand counterpart and app experts.

WHO YOU WILL WORK WITH

If this is you, you will report directly into the Retail Brand Sr Manager. You will be part of a team that collaborates daily with the Nike Stores Concept teams, Visual Merchandising & Styling, Stores Merchants, Retail Brand Design, Brand Marketing, Digital Brand teams, Global teams and City/Territory teams all with the goal to tell amazing stories, deliver impactful experiences and increase awareness and sales in the marketplace.

WHAT YOU WILL BRING

• 5+ years of retail brand, merchandising, or marketing experience (building and implementing strategies)
• Small-Large Fleet, vertical retail experience
• A strong understanding of the sport consumer, shopping behaviors, retail journeys and retail trends
• A passion for product and storytelling
• A dedication to details and creative mindset
• A track record of implementing a test and learn offense
• A passion for business and data, and how those inform plans
• The ability to fail forward
• Exceptional written, verbal, visual communication and presentation skills
• Self-motivated with excellent organizational skills
• Pro-active problem solver, with an ability to assess an issue and develop action steps for resolution
• An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
• Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
• Can-do demeanor with shown ability of adapting to change in business needs or direction.
• A passion for the Athlete*, Sport* and Culture along with a sense of humor and modesty - ensuring team success, while having fun.
• Ability to travel 20%