Senior Account Supervisor, Consumer Practice (Automotive)

Company Description

MSL is a global public relations and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world.

We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable.

It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire.

Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe.

From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

Job Description

Overview:

At MSL, we believe in the power of PR to grow business and build reputations. How? By influencing conversations, culture, choices and change – and by recruiting passionate creators and storytellers obsessed with making an impact for our clients’ brands, products and organizations. We believe in doing incredible work that makes our clients fall in love with us – and makes the competition jealous. We believe in responsibility and accountability to our clients – and to each other. We innovate relentlessly. We pursue big, bold ideas with passion and ferocity. Together, we’re on a journey to reimagine what PR can accomplish!

MSLGROUP is currently seeking a Senior Account Supervisor for our Consumer Practice based in Los Angeles. As a leader on our account, this Senior Account Supervisor will be responsible for leading our national product team, providing automotive category insight and expertise and managing all West Coast regional PR efforts (with the support of a dedicated West Coast AE) on behalf of our luxury automotive client. This includes focusing on automotive, lifestyle and luxury media outreach and driving earned media coverage among both national and West Coast based media outlets. In addition, this position will be responsible for building strategic, integrated and results-driven national and West Coast regional ideas/programming spanning earned, influencer, social/digital, events and more.

Core Responsibilities:

• Serve as a senior day-to-day client contact for the Product Team with both our national and West Coast regional clients providing strategic leadership on our luxury automotive account, anticipating client needs, proactively developing and delivering smart, strategic, culturally relevant and innovative ideas that address our client’s communications challenges and opportunities, while delivering outstanding client service.
• Strong earned media experience and credentials in the automotive, lifestyle and luxury media space.
• Leverage strong relationships with editors across national, regional and local/trade publications spanning a wide variety of verticals include auto, luxury, entertainment, business, home/design, culinary/food, general consumer news, men’s/women’s interest, automotive, advertising/PR trade press, e-commerce, art/fashion and more.
• Lead development of innovative, results-oriented, earned media-led campaigns that spark editor interest and drive business results.
• Passionate about what’s “in culture” and pop culture trends and experienced in authentically integrating a brand in culture.
• Function as the auto category and brand expert, providing thought-leadership and forging trusted advisor relationships with our clients and internal agency partners.
• Lead large scale activations and product launches with the goal of securing impactful headlines, stories and buzz for our luxury automotive client.
• Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams.
• Provide team guidance and oversee client and program deliverables with relentless pursuit of program effectiveness, striving to always meet or exceed KPIs while executing on-time and on-budget.
• Manage and ensure the success of core account disciplines: earned media news, social media engagement, influencer and celebrity/strategic partner programs and events.
• Oversee and manage the success of the Product team members, developing, motivating, empowering and enabling the team to become brand and client counselor experts.
• Be an active and collaborative Integrated Agency partner and a strong advocate for the PR discipline - ensuring holistic strategies and creative ideas are developed