Senior Director of Marketing

Company Description

Are you a high-performer who wants to contribute to a mission-driven and values-based organization? If you are motivated by doing impactful work and making a difference in people’s lives, then the Indiana University Foundation (IUF) is the place for you. At the IUF, we believe in making the dream of higher education attainable, providing support for life-changing research, and preparing the next generation of leaders.   

As a trailblazer among our peers, we provide fundraising leadership and endowment stewardship to support needs and initiatives across all of Indiana University’s campuses. As part of our team, you will help make IU donor’s dreams last forever.  

At the IUF we work hard, celebrate achievements, and foster an environment where everyone’s contributions matter. We are nimble and innovative, and we want you to bring your ideas and energy to join forces with some of the best talent in our industry. 

In addition to being part of a meaningful mission as an IUF employee, you’ll find there are many ways to connect and collaborate. Our diversity, equity, and inclusion initiatives ensure that our colleagues are celebrated for who they are and have a voice. Our FUNdation (see what we did there?) Committee helps us connect and unwind with food truck lunches, holiday gatherings, costume contests, free snacks, IU spirit-wear Fridays, and spontaneous gestures that surprise and delight. Our Wellness Committee ensures that the health and well-being of our employees is top of mind, offering yoga, a lunchtime walking group, meditation breaks, the Headspace app, and topical workshops. We encourage community leadership and service and make space for our staff to pursue their passions. Our total rewards philosophy ensures that we support employees financially, emotionally, and in their career growth.  

If the IUF sounds like a fit for you, we invite you to join us today. 

Job Description

Are you a dynamic, strategic marketing leader who has a knack for data-driven strategy and collaboratively solving business issues? The Indiana University Foundation invites you to join our team as the Senior Director of Marketing.

Reporting to the Associate Vice President of Advancement Marketing, you’ll play a pivotal role serving on the Advancement Marketing Leadership Team, as we have recently integrated marketing functions from both the IUAA and the IU Foundation (IUF) into one core function supporting both organizations. Your leadership journey will involve guiding a team of dedicated professionals specializing in strategy development and analytics. The ideal candidate will bring significant experience in marketing and communications, preferably with a focus on higher education and/or advancement. We are looking for individuals who are deeply mission-driven, creative, passionate, and dedicated to making a meaningful impact.

You will play a critical role in deploying a donor pipeline-building strategy for the department/organization and will activate day-to-day working strategies for members of the team. You will provide organizational-level leadership, expertise, counsel, and coordination for marketing strategies and must be able to resolve client business challenges and provide key project plans to drive outcomes.

You will lead the development and execution of a business intelligence strategy, leveraging data, research, and technology trends to optimize work through analytics. Responsibilities include training team members in data capture and analysis, identifying and targeting constituency groups, and managing survey design and assessment functions to enhance relationships with IU alumni, donors, and friends.

This newly established position calls for a versatile individual who can seamlessly blend teams, provide strategic direction, engage in hands-on production-level work, and act as an in-house liaison/consultant for our internal partners. Your influence will extend to implementing comprehensive marketing strategies with measurable targets, driving philanthropic and engagement efforts, and deploying a donor pipeline-building strategy.

We seek a deadline wrangler with a passion for strategy, execution, measurement, delegation, team building, and optimization. Your role is not only about articulating effective strategies but also executing them across the organization, measuring their impact, and optimizing as needed to achieve defined goals.

Join us in this fantastic leadership opportunity at the Indiana University Foundation and play an integral role in supporting our mission.

KNOWLEDGE/SKILLS/ABILITIES REQUIRED:

• Expertise in core marketing principles, strategies, and best practices, as well as marketing and communication mediums.
• Excellent organizational and planning skills to envision new projects and oversee them from concept to completion.
• Proven record of accomp