Director, Search Engine Marketing

Job Description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

Job Summary

We are currently seeking highly motivated Director to manage multiple teams and client portfolios across our rapidly growing Search Marketing practice. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search and Digital account strategy, development of POVs for internal / external partners, mentoring of junior staff and championing a test/learn innovation culture. 

What You'll Do

• 25% - Lead applicable Client relationship(s) on behalf of Search team.

• 25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.

• 25% - Motivate and inspire cross-section of team members from junior analysts through associate directors to drive continual performance improvements in client business.

• 15% - Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to Horizon management.

• 5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements.

• 3% - Develop Paid Search strategy and testing methodology and roadmap for client(s).

• 2% - Manage daily relationships with key search engine representatives.

Who You Are  

• A dot connecter, able to marry strategic thought and tactical objectives 
• Eager to advance problem solving skills, with the ability to be solutions oriented 
• A self-starter strong writer and communicator 
• A detailed oriented individual 
• An independent worker with strong time management and organization skills 
• A desire to be nimble and flexible to succeed in a fast-paced environment 
• A strong team player, willing to roll up your sleeves 
• A business mature individual  
• Eager to guide and mentor team members 

Preferred Skills & Experience

• 8+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)

• Bachelor’s degree.

• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.

• Excellent organizational skills and the ability to juggle multiple responsibilities.

• Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)

• Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)

• Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics.)

Certificates, Licenses and Registrations 

N/A 

Physical Activity and Work Environment 

N/A 

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The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore,