Senior Data Specialist

<p>We are Leads.io — the world’s #1 tech-driven lead generation agency. Leads.io is on the search for a Martech Specialist to complement our dynamic work environment. Your expertise in advertising technology, web tracking, and 1st party data will be instrumental in creating high-impact lead-generation strategies. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?</p><p><strong>Key responsibilities</strong></p><p>Join the new and growing Business Intelligence team at Leads.io. You’ll lead the development of analytical models and solutions to a variety of business challenges, including optimizing marketing campaigns, identifying under utilized resources, and automating key workflows.</p><p>Other responsibilities are:</p><ul> <li>Lead analysis of structured and unstructured datasets to identify insights in areas such as conversion performance, demand forecasting, marketing optimization, customer segmentation, etc.</li> <li>Support departments with developing and tracking their KPIs, providing key analyses and recommendations</li> <li>Build predictive models leveraging statistical techniques and machine learning, including regression, decision trees, random forest, cluster analysis, etc.</li> <li>Translate data strategies and methodologies into actions, supporting and leading teams around data strategy, preparation, analysis, and modeling</li> <li>Prepare data sources using Python, R, and SQL for use in data analysis and visualization</li> <li>Mentor junior team members on coding and data analysis best practices</li> </ul><p><strong>Requirements</strong></p><p><strong>Your qualifications</strong></p><ul> <li>5+ years of data analytics experience</li> <li>Strong foundation in math and statistics</li> <li>Highly proficient in Python and/or R, primarily for building predictive models and data wrangling</li> <li>Experience with building optimized SQL queries</li> <li>Experience working with large relational databases</li> <li>Experience with marketing related analyses, such as: predictive modeling, conjoint analysis, time series forecasting, marketing optimization, and customer segmentation</li> <li>Ability to communicate analytical methodologies and findings to a business/non-technical audience</li> <li>Experience in a marketing or consulting environment a plus</li> </ul><p><strong>Benefits</strong></p><p><strong>What’s in it for you?</strong></p><ul> <li>25 holidays per year with 8% holiday pay</li> <li>Hybrid working/working from home allowance</li> <li>An open and inclusive culture that fosters personal growth and initiative</li> <li>Knowledge sessions hosted by internal and external experts</li> <li>Daily lunches at the office</li> <li>Flexible working hours</li> <li>Provided equipment (Macbook, mouse/keyboard)</li> <li>Access to mental health support through OpenUp is offered anonymously and without cost</li> <li>The opportunity to work fully remotely for up to a month per year from a location of your choice</li> </ul><p><strong>Excited? Wait until you see our cultural values!</strong></p><p>✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.</p><p>✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.</p><p>✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.</p><p>✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.</p><p>Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews for cultural alignment, between the 2 interviews an assessment for technical skills will follow. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.</p><p><strong>Ready for your new challenge? Apply now, and we will be in touch with you soon!</strong></p>