Senior Manager, Reimbursement, Access and Channel Marketing
TakedaAbout the role
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Job Description
Senior Manager, Reimbursement, Access and Channel Marketing
Takeda Pharmaceutical
Cambridge, MA
Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join Takeda as the Hematology Senior Manager, Reimbursement, Access and Channel Marketing, reporting into the Director, Reimbursement, Access and Channel Marketing Lead. This position is a part of US Hematology Marketing and is located in Cambridge, MA.
The Senior Manager of Reimbursement, Access and Channel Marketing will work cross-functionally across the Brand marketing teams, US Managed Markets, Health Economics and Outcomes Research, and the Field Accounts teams to develop and execute programs and collateral that clearly communicates the value proposition of the brands to organized customers. This role is responsible for driving the Hemophilia portfolio through management of branded and unbranded initiatives demonstrating value and ensuring access for the patients we serve.
How you will contribute:
Facilitate appropriate promotion of the brands and services with organized customers
Manage PRT initiatives (Materials, re-Approvals, and Updates to Resources)
Lead and Develop tools/dashboards to measure success of contracting opportunities and access
Manage Advertising & Promotions (A&P) expense targets which may include budget management for the function including: budget phasing, tracking and ongoing oversight
Effectively collaborate and communicate with cross-functional partners such as managed markets, medical, regulatory, legal, sales, sales training and business insights to launch and pull-through marketing initiatives
Partner with sales and training to develop and execute customer content for national and regional sales meetings to support KAM team trainings
Manage the market research received for respective initiatives, analyze data for strategic decision making, and provide insights in support of and advancement of the Hematology portfolio within health systems and integrated delivery networks (IDNs) distribution partners, and health care providers
This individual is responsible for understanding our customer strategies, identifying gaps and suggesting programs that prioritize outcomes while aligning to brand strategic imperatives. We expect this individual to innovate, find and recommend solutions that will maximize the portfolio
With responsibilities spanning multiple brands, this role has line of sight across the entire HEM promotional mix and must seek solutions that can help guide product brand leads across the HEM franchise to address evolving market needs to ensure long-term leadership
This group also owns P&L responsibility for OBIZUR, RIXUBIS and FEIBA, requiring individual to ensure appropriate marketing collateral is available.
Must effectively and simply communicate promotional insights for non-technical audiences from dense data sets, leading thought around the metrics that matter
This role is highly collaborative and must also influence the broader HEM marketing team
Cultivating strong, trusting working relationships with PRT reviewers is a predictor of success for this role given the size and complexity of tactics taken through review
This role benefits from an inherent curiosity in how the rest of the marketing team is thinking through the aspects of their messages and promotions, and increasingly how the sales/account teams are using their enhanced resources
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