Senior Marketing Campaign Operations Officer

Value Proposition

Our values define us and our culture inspires us to change lives for the better. Our employees are the heart and soul of our company, and every success we experience begins with them. Together we are committed to making a positive impact in our  local communities. We champion a culture of continuous learning, work-life integration, and inclusion. We promote a digitally enabled work environment to continuously enhance the experience of our employees and customers.

Overview

This is a full-time career opportunity that can be remote within the Fulton Bank footprint as follows: DC, DE, MD, NJ, PA, VA or hybrid within the Lancaster, PA or Philadelphia, PA market.

 

Considers end-to-end processes, maintains organization and communication, and supports the strategy and vision of FFC Marketing campaigns by designing and executing processes and procedures that drive efficiency and understanding across the organization.

Responsibilities

• Manage and develop operations, processes, internal communications, and materials related to campaign execution. Ensure all necessary guides, samples, scripts, schedules, lists, and instructions are clearly communicated to business lines. Ensure materials are published to the intranet and maintained in proper storage for ongoing reference.
• Oversee campaign follow up and administration, including fielding of all branch campaign related inquiries and complaints on behalf of customers.
• Ensure the accuracy of campaign content, including but not limited to offer terms and conditions, promotions, product and other details on all systems and materials, including digital platforms and the website, where applicable.
• Serve as a backup for uploading and deploying digital assets to support marketing campaigns, including online and mobile banking ads, statement graphics, and other digital placements.
• Serve as the primary coordinator for internal and external audits, including managing communications, organizing folders, and collaborating with marketing team members to gather and upload requested policies, procedures, assets, reports, and other required materials.
• Oversee and review Tier 1 and Tier 2 marketing and advertising materials prior to publication to ensure compliance with the FFC Marketing Framework. Coordinate, review, and submit Tier 2 materials for Compliance and/or Legal approval, ensuring alignment with all applicable regulatory requirements.
• Manage the Marketing Creatives Tracking Database, ensuring approval form/checklist, and creative assets are properly captured for record retention. Generate reports to support annual renewal reviews and audit requests as needed.

 

Qualifications

Education

Bachelor's Degree or the equivalent experience. Specialty: Business or equivalent. (Preferred)

Experience

3 or more years Financial Services experience. (Required)

2 or more years Marketing experience. (Preferred)

 Other Duties as Assigned by Manager

This role may perform other job duties as assigned by the manager. Each employee of the Organization, regardless of position, is accountable for reading, understanding and acting on the contents of all Company-assigned and/or job related Compliance Programs, regulations and policies and procedures, as well as ensure that all Compliance Training assignments are completed by established due dates.  This includes but is not limited to, understanding and identifying compliance risks impacting their department(s), ensuring compliance with applicable laws or regulations, and escalating compliance risks to the appropriate level of management.

Pay Transparency

To provide greater transparency to candidates, we share base salary ranges on all job postings regardless of state. We set standard salary ranges for our roles based on the position, function, and responsibilities, as benchmarked against similarly sized companies in our industry. Specific compensation offered will be determined based on a combination of factors including the candidate’s knowledge, skills, depth of work experience, and relevant licenses/credentials. The salary range may vary based on geographic location.

 

The salary range for this position is $63,000.00 - $105,000.00 annually.

Additional Compensation Components

 

This job is eligible to participate in a short-term incentive compensation plan subject to individual and company performance.

Benefits

Additionally, as part of our Total Rewards program, Fulton Bank offers a comprehensive benefits package to those who qualify. This includes medical plans with prescription drug coverage; flexible spending account or health savings account