Nurtec ODT HCP Director, Digital Lead

ROLE SUMMARY

Pfizer’s U.S. Migraine portfolio consists of two, complimentary, treatments – Nurtec ODT and Zavzpret.  Nurtec ODT is the first and only FDA approved oral CGRP receptor antagonist indicated in adults for the acute treatment of migraine and the preventive treatment of episodic migraine. Nurtec ODT can change the paradigm in migraine treatment and potentially establish a new standard of care.  Zavzpret is the first and only FDA approved, CGRP receptor antagonist nasal spray, that is designed to provide patients fast relief from a migraine attack with just one spray.

Over 41 million patients in the U.S. currently suffer from migraine but less than 25% seek care.  About 1.2 million patients with migraine visit the ER per year and almost 80% of them never sought care from a community regarding their migraine condition before going to the ED.  Less than 2% of patients diagnosed with Migraine are taking a CGRP treatment, like Nurtec ODT and Zavzpret, largely due to payer restrictions. Migraine creates a significant economic burden to the U.S. healthcare system, costing over $78B annually. 

The U.S. Nurtec ODT HCP Director, Digital Lead, will report directly to the U.S. Nurtec HCP Team Lead and partner with and the US Marketing team, Pfizer digital, CMO, Medical and a multitude of agency stakeholders to evolve and execute Nurtec ODT’s Digital HCP strategy and execution plan.   It operates in a fast-paced, dynamic environment, given how important Nurtec ODT is to the company’s overall performance. This role is solely responsible for Nurtec ODT's non-personal channel performance and partnering with CMO on CRM strategy and execution and HCP media plan. 2026 is an exciting year for Nurtec ODT. This opportunity will afford the digital lead to launch RWE, HCP campaign and branding 2.0 in a majority of digital channels, and beta test dynamic content to accelerate performance.

ROLE SUMMARY

• Lead and evolve Nurtec ODT’s HCP digital strategy
• Lead optimizations to Pfizerpro platform in partnership with the Pfizer Digital team
• Partner with starters operations and IVR to optimize Pfizerpro sampling
• Partner with CMO to launch new CRM capabilities, increasing mROI
• Refresh field force RTEs with new content and messaging
• Partner with CoLab to align on 2026 HCP media plan that includes the execution of search, social, custom, peer-to-peer and more
• Collect insights and channel metrics to evaluate performance; socialize findings with broader Migraine Team and pivot accordingly
• Pull through new HCP campaign and messaging into non personal channels such as media tactics, email and website
• Work seamlessly across different functional teams including (but not limited to) Migraine HCP/Consumer/Payer, Global, Medical, Legal, Regulatory, and GAV
• Support operating and tactical plan development process, focused on HCP digital strategy and execution plan
• Manage agency partners working on website, email, and media tactics

QUALIFICATIONS

• BS Degree Required, MBA or other advanced degree highly desirable.
• 8 years of pharmaceutical industry experience including marketing
• Previous in-line US Marketing experience preferred.
• Primary Care and Migraine experience preferred but not required.
• Demonstrated success executing complex marketing programs.
• Demonstrated ability to work effectively with varied internal stakeholders to improve business performance.
• Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries.
• Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance.
• Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
• Strong analytical skills; detail and action oriented; creative.
• Experience with product positioning and branding is required.
• Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
• Self-motivated and a team player.
• Demonstrated analytical skills.
• Ability to effectively lead and influence an indirect team.
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
• Ability to effectively lead a collaborative team environment.
• Must be able to organize multiple projects over time.
• Strong Presentation skills:  Experience with presentations to large group using a variety of media.
• Agency or vendor management experience required.

  
Candidate demonstrates a breadth of diverse