Manager - Digital Brand Marketing

Overview

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

 

We are seeking a strategic and creative Manager – Digital Brand Marketing to lead TDS’s digital brand strategy. This role will shape our brand voice, identity, and positioning to strengthen awareness, enhance customer engagement, and ensure consistent messaging across all digital channels.

 

As the leader of our digital brand initiatives, you will analyze customer insights, market trends, and competitor strategies to inform best practices. You’ll collaborate with creative teams to produce compelling digital content that attracts and retains customers while aligning with business objectives.

 

Why Join Us?At TDS, we value innovation, collaboration, and creativity. You’ll have the opportunity to shape our digital presence and make a measurable impact on customer engagement and brand growth.

Responsibilities

• Plan and execute integrated digital marketing campaigns to support business objectives across multiple channels and segments.  Responsibilities include:
  • Oversee the creation of digital content
  • Test and analyze digital creative results. Find the winners and implements across other marketing channels.
  • Identify new target audiences and media markets
  • Ensure brand consistency across all marketing efforts, messaging, and campaigns
  • Establish timelines
  • Partner with internal teams, and/or external agencies and vendors.
• Guide the development and management of customer acquisition, retention, and growth strategies to achieve revenue targets. Collaborate with cross-functional teams to create and implement marketing plans that drive profitability across all products, including bundles, internet, TV, voice, mobile, and new launches.
• Analyze campaign performance to assess effectiveness and inform future creative strategy. Develop testing plans, optimize tactics based on results, and continuously explore new approaches to messaging and engagement. Monitor competitive activity and market trends to inform brand position. Collaborate with web developers and designers to ensure the website reflects the brand identity.
• Prepare and present strategic digital marketing plans, performance insights, and recommendations to internal teams and senior leadership.
• Gain awareness of market dynamics through research, etc., as well as actively participate in troubleshooting marketing-related issues impacting sales.

Qualifications

Required Qualifications

• Bachelors degree (or higher) -OR- 4+ years professional work experience.
• 5+ years of experience in marketing and advertising, including competitive branding strategy.

 

Other Qualifications

• Preferred experience in telecommunications or cable industry and business administration.
• Working knowledge of pricing strategies, promotional analysis, and marketing performance reporting.
• Ability to evaluate marketing initiatives for effectiveness, profitability, customer retention, and satisfaction.
• Strong conceptual thinking and decision-making skills informed by customer insights.
• Experience managing marketing projects and cross-functional processes. 
• Knowledge of the telecommunications industry and customer base preferred; ability to learn quickly.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what’s listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

 

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays