VP, Digital Standards

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

We are looking for a proactive, self-driven Vice President to join the PubW team, based in New York. This role would suit an individual with a very strong digital background in activation, measurement and digital investment.. The candidate would need to be able to think about best practices, and will be responsible for the day-to-day operations behind media planning, buying and overall agency management ensuring the account is running at optimal levels 

Team/Department Profile 

PubW is a Publicis ‘Power of One’ team, working on the Walmart account. The team work with internal PM teams, Media & Technology Partners and Clients. The PMX Global team provide both strategic advice and trading/commercial direction. The main functions of the team are:  

Media Quality: Protection of the investment made across media, platforms, and talent 

• Driving the highest quality for attention metrics for Viewability & Ad Fraud 

• Key stakeholder in Verification Partner relationships, driving product roadmaps, audits & process 

• Ensuring verification standards are enforced across the PubW and Walmart trading teams  

• Producing thought leadership documentation on relevant industry topics  

• Influencing the market to create the right products for Walmart, and evaluate alphas & betas  

Brand Safety & Suitability: Delivery of Media within a specific targeting parameter 

• Creating frameworks for Walmart to succeed across platforms and partners to protect against brand safety and suitability  

• Ensuring Walmart and internal teams are escalating and responding appropriately to incidents  

Brand Integrity: Reflection of how well a brand adheres to consumer expectations. 

• Helping clients understand the key pillars: Purpose, Authenticity, Trust and Ethics 

• Creating scalable solution and thought leadership for how the brand can respond in a more meaningful way to their consumers 

Digital Operations:  

• Translating digital processes for billing and platform best practices as dictated by Publicis 

• Facilitation of audit deliverables, inclusive of taxonomy adherence and deliverables 

• Media plan and role standardization liaison between agency and client teams 

Responsibilities 

Client  

• Educational sessions on Publicis’ approach to Digital Standards  

• Creation of client frameworks and benchmark development 

• Organizing client deliverables by assessing client readiness across Digital Standards 

• Develop thought leadership pieces or POVs on brand safety/integrity as applicable for Walmart 

Internal  

• Help optimize and build process that will further streamline and deliver operational excellence to the overall team delivering on client / agency functional needs 

• Manage audit, billing, financial and data compliance needs (i.e. platform tax) in partnership with discipline leads, key client stakeholders and agency relations team members 

• Developing a compliance framework to ensure consistency 

• Audit current practices based on industry standards 

Verification Partners & Media Partners 

• Working with Verification partners to manage QBRs, create new ways of working and drive product roadmap 

• Working with media partners on Digital Standards requirements, and enforcement of those standards 

Qualifications

• This role requires a very proactive person to stay ahead of a very fast paced part of the advertising industry which is a high priority for Walmart.