Sr. Retail Marketing Manager AMS

Job Description

Step into a pivotal leadership role with the LEGO Retail Marketing team, where your strategic vision will shape the future of our brand across the Americas. If you're ready to drive innovative campaigns, foster key partnerships, and create memorable experiences for families and kids, we want you to join our mission to inspire and engage shoppers!

Core Responsibilities

• Work closely with AMS Regional Marketing Director to set strategy and direction for AMS Regional Marketing team.

• Execution of the global marketing plan of activity for LEGO Retail in the Americas (AMS), being an ambassador for activity across the other LEGO Group Business Units.

• Work in partnership with the other Retail Marketing Managers to be the regional leads for implementing key campaigns, ensuring strong local execution and relevant local activations that drive awareness of our product portfolio and drive to LEGO Retail channels.

• Lead key partnership relationships on behalf of the AMS Regional Marketing team (Disney Corp Alliance).

• Drive proximity marketing strategy for the AMS region.

• Play role of BU Champion for the US BU as the main point of contact for all incremental initiatives outside of global calendar to ensure LEGO Retail channels remain priority in activations.

• Oversight and management of AMS Regional Marketing Budget.

• Support the execution of in store events and play activations that drive Families & Kids to LEGO Retail Stores.

• Act as a key point for contact for regional and global teams to drive and support the OESP (Owned / Earned / Shared / Paid) process to drive deeper integration of LEGO Retail channels into campaign planning within the BU’s.

• Turn key shopper insights into actionable plans for how to leverage within our marketing ecosystem to deliver more meaningful experiences to shoppers and consumers.

• Seek out and deploy tailored, market-born, market-based marketing programs that are regionally relevant and make valuable contributions to the shopper.

Play your part in our team succeeding

This is the Sr. Manager role sitting in LEGO Retail AMS Marketing team which falls within the Global Retail Experiences & Marketing (REM) organization. You will join a team of other marketeers whose role it is to deliver and complete marketing campaigns within our region, driving both traffic and conversion for our LEGO Retail Stores and LEGO.com. In addition you will play a key role in working in collaboration with the AMS Regional Marketing Director to set direction and strategy for the team on budget, roles & responsibilities, BU integration and driving team culture and motivation and satisfaction.

We deliver the ultimate brand experience for our shoppers and work closely with Store Operations to ensure a strong execution instore as well as with the LEGO.com team to optimize the traffic going to eCommerce.

In addition, we partner with our AMS BU Brand (US, CA and LATAM) teams to integrate into local activity and ensure tight-knit collaboration across the business.

Do you have what it takes?

• Strategic thinking with deep understanding of the retail & media landscape

• Substantial experience in retail or trade marketing, including authority knowledge of instore shoppers touchpoints, retail marketing operations and experience of delivering instore events

• Hands on experience in developing instore material including working with external agencies

• Very strong attention to details with excellent verbal and written communication

• Resilience, energy, passion and positive demeanor

• Collaboration skills and ability to engage with all different levels of the organization

• Ability to work well both independently and as part of a dynamic, fast running cross-functional team

• Ability to turn shoppers insights into action

• Well-organized, detail oriented multi-tasker with excellent project management skills.

• Outstanding interpersonal, oral, and written communication abilities. Strong Microsoft Office skills.

Nice to have:

• People / team management experience

• Experience in delivering Earned (PR & Influencer) campaigns

• Experience in omni DTC Retail

• Experience in data analysis

Additional details on this position:

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our Peop