Manager Media, Local Brands

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $99,200 - $117,800, bonus eligible

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:

The Media Manager will support the budgeting, planning, and execution of the media campaigns for Local Brands inclusive of Traditional and Digital channels. They will work in close contact with brands, other cross functional teams (e.g., Experiential, Sponsorship, Data and Local Marketing teams), our media agency and media partners to coordinate media plans, activation, and measurement.  

The Local Brands portfolio is looking for a data-driven individual who will have hands-on experience in all aspects of a media campaign. They should be able to analyze competitive trends, understand consumer insights and unlock key strategic opportunities. The ideal candidate is obsessed with driving results but also finding new ways of doing things in the media and marketing space. Either social or programmatic buying experience is recommended to succeed in the role.

The Senior Media Manager needs to clearly communicate priorities, opportunities, guidelines, and rationale of decisions made to both technical and non-technical audiences, through multiple formats (presentations, email, reports, briefings, and face-to-face conversations).

JOB RESPONSIBILITIES: 

• Support the holistic media strategy, planning, execution and reporting of all paid media channels inclusive of, but not limited to: Linear TV, direct and programmatic, paid social, audio, out-of-home and print.

• Manage the day-to-day programmatic and social media strategy, investment, optimization and measurement. Tactics include but are not limited to: TV, Streaming, display, digital video, audio, out-of-home, eComm and high impact. Management should be facilitated by liaising with our DSPs, social platform partners, and agency.

• Spearhead creative trafficking to ensure all campaigns launch on-time with the right fit-for-format assets. Ensure creative teams (including the in-house creative agency draftLine) and Brand Managers understand all creative needs and timelines based on media plans.

• Work closely with Commerce team to integrate eComm into paid media plans.

• Work closely with Region teams to ensure our regional media managers have visibility into our plans and the assets they need to support locally.

• Hold bi-weekly reporting sessions with Brand teams to cascade our paid social performance to key stakeholders.

• Hold Digital, Programmatic and Media education sessions on an on-going basis for broader Marketing team.

• Develop media targeting strategies in collaboration with Data COE and develop remarketing ecosystems.

• Help establish innovative digital partnerships and programs to drive relevance of brands. Ideate around innovative new strategies within existing sponsorship deals.

• Collaborate with insights team on planning and measurement.

JOB QUALIFICATIONS:

• 1-3 years of Media experience within a Media agency or B2C company, preferably with experience in either CPG or the entertainment and food space (Hands on Keyboard experience in either Programmatic or Social is not required but recommended)

• Strong knowledge of traditional an