Lead Digital Customer Growth

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered.

Position Summary

Instrumental in shaping our digital customer experience. Your mission is to enhance customer journeys and optimize key web pages, driving engagement and achieving business objectives. By leveraging your strategic thinking and analytical skills, you will identify opportunities for improvement, execute data-driven

optimizations, and ensure seamless integration across our digital initiatives. Join us and craft a compelling digital experience that resonates with our audience and drives sustained growth.

• Lead Strategic Development: Craft and implement innovative strategies that enhance customer journeys and drive engagement.

• Customer Journey Analysis: Utilize your analytical skills to deeply understand customer behaviors and identify opportunities for improvement.

• Content Management: Oversee and refine content to ensure it resonates with our audience and aligns with our brand objectives.

• Performance Monitoring: Continuously track and analyze page performance, driving data-informed decisions to achieve and surpass business goals.

• Cross-Functional Collaboration: Work closely with diverse teams to ensure seamless integration and execution of our digital strategies.

Position Responsibilities

Page Strategy Development:

• Develop and implement individual page strategies for 20+ key pages, ensuring alignment with overall engagement goals.

• Prioritize pages based on customer impact, traffic, and business objectives.

• Monitor and evaluate the performance of each page strategy, adjusting as needed.

Customer Journey Analysis:

• Continuously gather and analyze feedback from customers regarding their journey on the site.

• Utilize data analytics tools to track customer behavior, identify pain points, and highlight areas for improvement.

• Create detailed reports on customer journey findings and present them to relevant stakeholders.

• Optimization and Testing:

• Develop and propose innovative ideas to test ways to optimize pages and improve the customer journey.

• Design and execute A/B tests, multivariate tests, and other experimentation methodologies to validate hypotheses.

• Analyze test results to derive actionable insights and implement winning variations.

Collaboration and Partnership:

• Establish strong working relationships with SEO, Conversion, CTX, Product Management, Research, and additional relevant teams.

• Facilitate regular cross-functional meetings to ensure alignment on goals, strategies, and execution plans.

• Content and SEO Management:

• Work with content creators to develop high-quality, engaging, and relevant content that aligns with customer needs and business objectives.

• Collaborate with the SEO team to ensure page content is optimized for search engines, improving visibility and organic traffic.

Performance Monitoring and Reporting:

• Use key performance indicators (KPIs) such as Click thru Rate, Bounce Rate, Exit Rate, scroll depth, etc. to measure the success of page strategies and optimizations.

• Create and maintain dashboards to track and report on performance metrics regularly.

• Provide actionable insights and recommendations based on performance data to drive continuous improvement.

Stakeholder Communication:

• Communicate progress, challenges, and results to senior leadership and other stakeholders.

• Ensure transparency in the decision-making process and maintain open lines of communication across teams.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Proven experience (6+ years) in digital marketing, ecommerce, or related fields.

• Strong analytical skills and proficiency with data analytics tools like Adobe Analytics.

• Strategic thinking with tactical execution ability.

• Familiarity with SEO, A/B testing, and content management best practices.

• Excellent project management and organizational abilities.

• Effective communication and collaboration skills.

• Executive presence with the ability to communicate concisely.

• Collaborative mindset and ability to influence senior leaders.

• Ability to work autonomously, take initiative, and thrive in a fast-paced environment.

• Proactive problem-solver comfortable wit