Marketing Cloud Specialist / Senior Marketing Cloud Specialist

Overview

The Wisconsin Foundation and Alumni Association (WFAA)*, the private fundraising and alumni relations organization for UW-Madison, is recruiting for a Marketing Cloud Specialist to join our Digital Experience team. WFAA’s Digital Experience team is responsible for ensuring a seamless experience for constituents and operational excellence across all of our digital platforms and channels.

 

The Marketing Cloud Specialist position leads the creation, management, and optimization of journeys, automations, and email campaigns within Salesforce Marketing Cloud for a portfolio of WFAA program areas. Responsible for building audiences, developing emails, designing journeys, conducting A/B tests, analyzing campaign performance, and ensuring deliverability and compliance. Collaborates with cross-functional team members to align email strategies with overarching marketing and communications objectives. Supports delivery of messaging through digital channels, including email, SMS, and advertising in Marketing Cloud and other platforms.

 

We are open to hiring this role 100% remote for the right experience level.  Remote candidates can reside in the following states: New Mexico, Texas, Colorado, Illinois, Iowa, Minnesota,  Nebraska, New York, and Wisconsin.

 

Who is WFAA?The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.

 

Diversity and Inclusion:

Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.  

 

Essential Functions

Email development and distribution:

• In conjunction with colleagues, develops and distributes email campaigns for WFAA, its alumni chapters and campus partners.
• Develops and maintains a thorough understanding of the technical workings of HTML email including coding techniques and best practices to ensure consistent display of content in a wide range of email clients. 
• Understands and utilizes all features/capabilities of the Salesforce Marketing Cloud platform including:
  • Develops personalized/dynamic email messages, landing pages, and automated campaigns;
  • Sets up A/B or multivariant testing to deliver user-centric, personalized campaigns; 
  • Outlines and builds customer journeys for campaigns in Journey Builder, including common use cases and complex iterations; 
  • Segments and pulls dynamic subscribers/contacts for campaigns; 
  • Evaluate opportunities for campaign optimization; 
  • Queries data with SQL sets up content blocks and personalization within emails using AMPscript; 
  • Builds data extensions for use in email delivery; 
  • Makes relevant recommendations to business stakeholders. 
  • Manages campaigns and campaign analytics; 
• Assists in the planning, design and development of targeted email campaigns for acquisition, retention, and ongoing communications.
• Leads the collection of email analytics and reports on email performance to colleagues and partners.
• Advises WFAA and campus partners regarding best practices and consults on the application of best practices to achieve the greatest results in email efforts.
• Ensures consistent branding and editorial style of digital communication products. Collaborates with colleagues and stakeholders to ensure email marketing efforts are well-paced and schedules don’t conflict with one another.
• Understands industry best practices, email regulations, and compliance measures related to email development (such as CAN-SPAM and other relevant data/privacy regulations).

 

SMS and digital ad delivery:

• Serves as an administrator and subject matter expert for SMS campaign building in Marketing Cloud, Hustle, and other WFAA systems.
• Supports the delivery of SMS campaigns directly or working with colleagues as agents in a delivery role.
• Collaborates with colleagues to set