Senior Community Manager

Job Description

We’re looking for a Senior Community Manager to join Procore’s Customer Marketing Team. In this role, you are responsible for the strategy, development, maintenance, and growth of Procore Community and Community Meetings, Procore’s user groups.  You’ll directly manage a global community for the construction industry, nurturing a trusted space for product education, best practice, user collaboration and support, industry discussions, thought leadership, and proactive problem solving to drive loyalty, product adoption, retention and expansion within the customer base. 

As the Senior Community Manager, you will drive and execute the Procore Community strategy and roadmap, while collaborating closely with customer success, product, marketing and sales to bring it to life.  Use your blend of skills to identify opportunities and develop strong strategies to recruit, engage, and delight users within Procore Community, while identifying advocates and orchestrating internal collaboration to deliver exceptional value to our users. 

This position reports into the Director, Customer Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately.

What you’ll do: (6-8 bullets)

•  Define, execute and manage the strategy and roadmap for Procore Community and Community Meetings, Procore’s user groups.

• Develop and execute strategies to recruit users to join the online community and drive active community participation and engagement including curating content, commenting on discussions, and moderating conversations to ensure members are deriving the full value of the community.

• Manage and grow Community Meetings, Procore’s user groups, and associated online community “groups” within Community, while providing consultation and support to current Community Leaders.

• Develop a measurement and reporting process to monitor and demonstrate the community’s value and business impact. Monitor KPIs for community initiatives to ensure efficiency while driving to success, and distribute meaningful reports that track and measure community sentiment and performance, optimizing as necessary to ensure success.

• Cultivate relationships with internal customer-facing teams (e.g., sales, product, product marketing, customer success, support, digital marketing, corporate communications, social media teams, and customer advocacy) and identify strategies for embedding the community into cross-functional areas, including customer lifecycle marketing, beta programs/product feedback groups or other opportunities, and motivate cross-functional teams to become community contributors.

• In partnership with customer advocacy, identify potential influencers and advocates from community activity and create scalable outreach to cultivate these individuals to participate in acts of advocacy.

• Partner with Voice of the Customer teams to ingest feedback across the community and identify common themes that can be used to guide improvements in product, go-to-market, and customer experience strategies.

• Keep abreast of current trends in online communities to gain competitive insights and conduct periodic assessments of the current state of community activity to identify critical gaps in content and participation; develop a plan to address them to strategically innovate and improve the community

• Develop a roadmap for technology requirements to build a measurable, scalable, and personalized community experience, including the evaluation and launch of a new platform. 

What we’re looking for: (6-8 bullets)

• Bachelor’s degree preferred or equivalent work experience required

• 8+ years of successful community management experience or 8+ years of relevant B2B marketing and/or direct experience working in a customer-facing role (e.g., customer marketing, field marketing, sales, customer support, customer success, account management) 

• Fluent knowledge and experience with online community platforms like Salesforce Experience Cloud or other and community event platforms like Bevy or other.

• Passionate about and understands the need and importance of building a community and has a willingness to go above and beyond to serve the community members

• Strong interpersonal skills and adept at building relationships, leading and contributing to cross-functional teams 

• Highly organized and able to monitor and report on trends, record and curate feedback, and compile data

• Relevant construction industry experience a plus

Additional Information

Base Pay Range $153,200 - $210,650. Eligible for Bonus Incentive Compensation. Procor