Digital Marketing Manager

Description

Location: Mineola, NY

About Us:

Hanover Bank– When you love your work and the people you work with, careers are made!

Embracing diversity, valuing inclusion and showing respect are the foundation upon which we build our team. At Hanover Bank, inclusion means respecting personal beliefs and appreciating that we all have perspectives that matter. We are stronger together as we move toward a shared vision of personal and corporate growth.

Whether you are just starting out or a seasoned professional, working for Hanover Bank can launch you on a path to success. With a passion for excellence, we strive to deliver exceptional service to our clients, foster a positive impact in the communities in which we work and live and help our team members achieve their professional goals. 

When you work with us you are empowered, engaged and encouraged to collaborate because every voice matters, every person counts!

Job Summary

Hanover Bank is looking for a full-time Digital Marketing Manager to join our team. The Digital Marketing Manager is responsible for assisting with designing, creating, and executing marketing initiatives to support the growth and expansion of the company's products and services. The individual in this role will create and convey brand messages, as well as improve brand awareness through the appropriate channels to reach the target audience. They will liaise with external vendors to execute marketing campaigns, develop presentations, provide reports based on collected information, including marketing trends, competition, new products, and pricing, and coordinate involvement in conferences, exhibitions, and marketing seminars, as needed.

Essential Job Duties and Responsibilities

• Assists the Director of Marketing with all initiatives regarding branding, communications, digital & public relations.
• Manages all promotional items, vendors, and inventory for all branding items.
• Conducts market research.
• Reports and recommends strategies to support growth.
• Organizes marketing campaigns and events, including webinars.
• Facilitates cross-functional team efforts.
• Assists in the execution of marketing campaigns.
• Strategizes with the Director of Marketing on implementing initiatives.
• Coordinates, contributes, and assists with vendor management for all services/initiatives.
• Supports the department by organizing/contributing PowerPoint presentations.
• Tracks campaign deliverables, objectives, and timelines.
• Monitors the social media calendar and monitors/tracks comments.
• Coordinates deliverables for trade shows/seminars/events and meetings, as needed.
• Contributes to the creative process for website, social media, collateral, email campaigns, and all marketing initiatives.
• Maintains the Company's social media schedule and postings.
• Creates marketing assets for social media and other marketing initiatives.
• Maintains copy and design for public, investor relations, and internal websites, and coordinates with the host vendors, as needed.
• Maintains marketing messages on in-branch monitors.
• Promotes our services, business units, products, and brand.
• Collaborates with cross-functional teams on various bank product launches and project initiatives.
• Assists in preparing marketing plans.
• Engages in supporting all internal and external clients.
• Assists in launching new products/initiatives.
• Processes vendor invoices.
• Assists with the execution of the corporate strategic plan.
• Supports new branch openings.
• All other marketing and communications duties as required.

Education and Experience

• Bachelor’s degree in marketing is preferred, but not required
• 5+ years of marketing experience in a financial company or banking preferred
• Experience with website content management system (CMS) WordPress/Kadence, Customer Relationship Management (CRM) system, social media channels and platforms, design software, browser listings, banking technology software, webinar platforms, and various other applications (e.g., Screen Cloud, Notified Media, Constant Contact, Hootsuite, Canva, Meta Business Suite, Google Analytics, Google Business Profile, Send Grid)
• Proficient in all Microsoft applications (e.g., SharePoint, Teams, Excel, Word, PowerPoint, Forms, etc.)

Skills and Abilities

• Excellent verbal and written communication skills
• Excellent interpersonal skills to establish relationships with all team members, vendors, and all other marketing relationships.
• Excellent technical ability to assist with the implementat