Product Marketing Manager

What You Will Do:

Go-to-Market Strategy

• Develop and execute product marketing strategies aligned with organizational goals.
• Define and articulate unique value propositions for each product, tailored to specific customer segments (users, decision-makers, and influencers).
• Partner with Sales and Product teams to execute go-to-market strategies for new product launches, feature enhancements, and roadmap initiatives.
• Identify sector-specific use cases and pain points to effectively position our platforms.

Content Development

• Create clear, sales- and marketing-ready content, including product briefs, FAQs, case studies and feature guides.
• Collaborate with Sales Readiness & Training, Demand Generation and Product teams to produce webinars, demos, and presentations highlighting product capabilities.

Go to Market Support

• Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection-handling documents.
• Equip sales and events teams with competitive positioning and tailored content to address market challenges at in person and virtual events.

Customer & Market Insights

• Partner with Market Research and Strategy teams to identify trends, customer needs, and competitive dynamics.
• Gather customer feedback through surveys, interviews, and case studies to inform product marketing strategies.
• Work with product management to provide customer insights that influence the product roadmap.

Cross-Functional Collaboration

• Partner with Demand Generation teams to develop campaigns that drive awareness, leads, and customer retention.
• Ensure technical accuracy in marketing materials by collaborating with product management and engineering teams.
• Work with customer success teams to understand use cases and develop best practices for product adoption.
• Represent Bloomberg INDG at industry events and conferences.

You need to Have:

• Bachelor's degree or equivalent experience.
• 5+ years of technical product marketing experience, preferably in SaaS B2B solutions.
• Strong understanding of customer pain points, market composition, and competitive landscape.
• Proven experience in go-to-market strategies and product content development.
• Exceptional ability to translate technical details into customer-centric messaging.
• Strong interpersonal skills, fostering collaboration across sales, marketing, and product teams.

Nice To Have:

• Advanced degree (MBA or related experience).
• Public speaking experience, including webinars, customer training, or industry conferences.
• Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
• Product marketing experience with SaaS, cloud, or enterprise software.
• Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.