Assistant Director, Graduate Admissions & Analytics

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

School of Communication

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

Job Description:

Summary:

The Assistant Director, Graduate Admissions & Analytics gathers, analyzes, and reports data to inform graduate admissions and enrollment decisions. The Assistant Director is responsible for daily administration and management of the admissions Customer Relationship Management (CRM), analyzing, synthesizing, and reporting key data-driven admissions information to the director, SOC’s faculty and senior leadership and other administrative units on campus.

The Assistant Director works collaboratively with SOC faculty, staff, leadership and the Director, Graduate Programs Operations on maximizing the School’s graduate recruitment, admissions, enrollment, and financial aid strategies. Creates and analyzes data-driven to advise on recruitment materials and content for websites in coordination with the Director and Director, Communication & Marketing. The position supports targeting outreach to prospective students, cultivating relationships with constituents, and managing efficient admissions and recruitment procedures to build a strong pool of prospective inquiries and applicants.

This position is responsible for providing training on CRM and admissions processes to internal stakeholders.

The Assistant Director supervises a full-time Recruitment Coordinator.

Essential Functions:

1.) Graduate Recruitment, Admissions and Enrollment

• Works with the Director to help implement SOC’s goals and strategies for graduate recruitment. Develops a recruiting plan that is data-driven, dynamic, modernized, and adapted to current trends to achieve graduate enrollment targets. Plans and executes recruitment and enrollment events, including yearly Open House and Admitted Students Day.

• Collaborates with Director and Director, Communication &  Marketing to achieve robust graduate enrollments. Conducts timely analysis of the effectiveness of recruitment strategies for the next admissions cycle.

• Oversees the implementation of the automated communications system for prospective graduate students from initial inquiry until the beginning of classes to improve conversion or yield rates.

• Regularly evaluates and directs application management and admissions review processes and policies with graduate team and in consultation with SOC faculty leadership.

• Liaises with internal offices and external partners on enrollment management of domestic, international, and online students.

• Stays current on enrollment trends in SOC subject areas, state-of-the-art recruitment methods, and policies related to graduate admissions.

2.) Data Analytics

• Provides and reports data analytics to help inform communication plans and manages the marketing attribution and enrollment data analytics for all SOC graduate programs.

• Creates dashboards and reports for SOC leadership and faculty directors. Evaluates digital marketing and admissions practices and share data with the Director and Director, Communication & Marketing.

• Collects and compiles admissions data. Prepares regular reports on the funnel (from the request for inquiries, to applications started and completed, to admitted and enrolled students).

• Works in close collaboration with SOC’s Communication & Marketing team to promote SOC-generated digital assets and monitor key top-of-funnel performan