Director, Media Strategy & Investment

Director, Media Strategy & Investment

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The Director, Media Strategy & Investment, is an influential leader charged with shaping and executing the organization's $500MM+ media investment strategy across all brands and top A&CP Customers (Amazon, Walmart, Target).  They are responsible for the KCNA marketplace strategy across enterprise media, retail media networks, and digital platforms. This director-level role ensures strategic alignment of media investments and partnerships with business goals, while driving innovation and measurable results.

Reporting to the Sr. Director, Integrated Media the Director leads a specialized team of media experts, embedded into the brand business and works closely with senior stakeholders, agency partners, and external media vendors. The ideal candidate will have proven expertise in integrating media plans across national & retail tactics, media partnership management, marketplace dynamics, and delivering business results.

In this role, you will:

• Media Productivity – Demonstrate improved efficiency & effectiveness of the KCNA annual media investment.  Lead the identification of new media productivity levers, managing on-going tracking, and ensure delivery across KCNA brands

• Investment Strategy – lead the KCNA investment strategy, inclusive of the Video marketplace across tactics like LTV, Addressable, OLV, CTV, and Retailer Video.

• JBPs – represent US in global & local Joint Business Plans, driving investment strategy across partners like Google, Meta, TikTok, Amazon, Walmart, and Disney – ensuring priorities and programs add value and deliver results

• Media Operational Excellence – ensure the agency provides timely media data delivery for MMM, documentation of weekly media optimizations, consistent budget management processes, accurate spend & media performance reporting, compliance with taxonomy standards, etc.

• Media Agency Partnership – prioritize and drive the day-to-day deliverables across strategy, investment, and retail team.  Ensure the agency is set-up for success across the individual businesses, lean-in to co-create strategic deliverables for our leaders, and drive the overall marketplace investment strategy for K-C.

• Team & Culture Builder – Lead, inspire, and provide ongoing development for a high-performing team of digital media experts, fostering a culture of innovation and continuous improvement.  Set clear objectives and deliver ongoing coaching and feedback to ensure high performance and growth.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in marketing, Advertising, Communications or related fields

• At