Marketing Operations Consultant / Specialist

Role Overview

"Serve the right message, to the right client at the right time."

This is a core objective of Vanguard’s Financial Advisor Services (FAS Digital and Analytics) organization. To enable that objective, FAS Digital and Analytics is strengthening its digital data collection, analytics, and personalization capabilities across advisor-facing experiences and enterprise marketing platforms.

We are seeking a Marketing Operations Consultant / Specialist with deep expertise in Adobe Launch, Adobe Analytics implementation, and tagging governance to lead scalable data collection and measurement enablement across web experiences and the broader MarTech ecosystem.

Position Summary

This role will serve as a hands-on implementation lead within the FAS Digital and Analytics i team, accountable for translating business requirements into robust tagging strategies, scalable data layer design, accurate analytics capture, and clear implementation documentation.

The successful candidate will bring strong delivery experience across Adobe Launch, Adobe Web SDK, Adobe Analytics, and digital tagging operations, and will partner closely with Marketing, MarTech, Analytics, IT, and external vendors to implement, govern, and optimize measurement solutions that support segmentation, personalization, and performance analytics.

This role is critical to ensuring tagging quality, implementation speed, documentation discipline, and measurable business outcomes across enterprise marketing technology initiatives, including Adobe Customer Journey Analytics (CJA) evaluation and adoption planning.

Key Responsibilities

Tagging Implementation & Guidance

• Develop and implement an Adobe Analytics strategy for multi-site tracking that supports omni-channel client experiences and scalable measurement across advisor-facing digital properties

• Lead Adobe Launch and Adobe Web SDK implementations, including rule design, data element configuration, extension management, and deployment governance

• Design and evolve a scalable data layer that supports integrations with Adobe Experience Manager (AEM), Adobe Target, CDP, and downstream analytics use cases

• Conduct implementation audits, validate tracking against requirements, and troubleshoot issues across development, QA, and production environments

• Drive delivery against implementation SLAs, with a target of moving from intake to documented strategy and Launch deployment within two weeks for standard analytics requests

Tagging Maintenance & Data Quality

• Own ongoing maintenance of tags deployed through Adobe Launch and Adobe Web SDK, including Adobe Analytics, Adobe Target, Core services, and approved third-party publisher pixels

• Monitor tag performance, investigate defects, and partner with MarTech and development teams to continuously refine tagging structure, naming standards, and governance controls

• Establish and enforce quality practices that support high-confidence data capture, targeting a 90%+ defect-free implementation standard

Tagging Documentation & Governance

• Create and maintain reference material that documents Adobe Analytics dimensions, metrics, events, taxonomy, and data layer specifications

• Maintain implementation technical specifications, testing evidence, and change records to ensure every implementation is fully documented and auditable

• Partner with stakeholders to define governance standards for tagging requests, implementation patterns, and measurement readiness

Marketing Technology Projects

• Represent FAS Digital and Analytics in enterprise marketing technology initiatives focused on the acquisition, activation, and usage of data to support marketing outcomes

• Translate stakeholder requirements into documented use cases, implementation needs, and desired business outcomes for new and evolving MarTech capabilities

• Contribute to hyper-personalization strategy development by ensuring data collection, audience readiness, and measurement frameworks support segmentation and activation goals

• Participate in vendor evaluations and platform planning efforts related to digital data collection, analytics, and personalization technologies

Adobe Customer Journey Analytics (CJA)

• Partner with Enterprise MarTech, FAS Marketing, and analytics to support evaluation and adoption planning for Adobe Customer Journey Analytics

• Develop test use cases to assess CJA business value, compare analytical outputs between Adobe Analytics and CJA, and support recommendations for future-state usage

Cross-F