Senior Staff Content Designer, Growth

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

About the Role: We’re hiring our first-ever Content Designer to join the Growth team at Gusto. This is a unique opportunity to build the foundation for content strategy across the full customer journey—from initial discovery to onboarding, activation, and expansion.

As a Senior Staff Content Designer, you’ll play a pivotal role in shaping messaging that drives growth, working across surfaces that blend marketing, product, and AI-generated content. This is a highly cross-functional role where success relies on speed, clarity, cohesion, and customer insight.

You should bring deep expertise in content design, a background in growth experimentation, and comfort working at the intersection of product and marketing. You’ll set standards, create systems, and directly impact how small businesses experience Gusto for the first time—and continue to grow with us for years to come.

So much of our success in Growth depends on messaging—and yet we’ve never had a dedicated content designer in this space. You’ll be the one to shape the voice of Gusto’s growth experience, connect strategy with language, and set the bar for clarity, consistency, and conversion. If you’re excited by the idea of building from scratch, partnering deeply across disciplines, and making content a lever for growth—we’d love to meet you.

About the Team: The Growth team at Gusto is dedicated to helping customers find, adopt, and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos, ensuring that growth initiatives are backed by value and trust. As a key contributor, you’ll join a collaborative environment with Engineers, Product Managers, Data Scientists, and strategic Marketing and Business partners, focusing on critical touchpoints in the customer journey.

Here’s what you’ll do day-to-day:

• Drive growth through content by crafting copy that accelerates conversion, activation, and expansion across acquisition, onboarding, and monetization experiences.
• Build the content foundation by developing guidelines, systems, and principles for scalable, high-quality growth messaging across multiple channels and surfaces.
• Design with speed and impact by partnering on iterative testing and experimentation, delivering fast, purposeful content that resonates with users and drives results.
• Bridge product and marketing by working closely with brand and growth marketing teams to ensure a cohesive narrative across marketing campaigns and product surfaces.
• Lead AI content training efforts by helping shape and refine our approach to AI-generated content inside the product, setting quality standards and guiding content training models.
• Champion cohesion and clarity by auditing and evolving copy across the customer journey, ensuring messaging consistency across surfaces, entry points, and use cases.
• Shape the content vision by setting a long-term strategy for how content design supports the success of the Growth team—and Gusto at large.
• Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems.
• Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention.
• Lead through ambiguity by owning high-impact, cross-product initiatives and guiding content design strategy across multiple teams or domains.
• Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies.

Here’s what we're looking for:

• 8-10+ years of experience in content design, UX writing, or content strategy—preferably in a growth or conversion-focused product environment.
• A strong background in B2B SaaS o