Associate Director, HCP Promotions - Psychiatry

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

This role may be based in either Florham Park, NJ, or Lake County, IL.

The Associate Director (AD) of HCP Promotion reports to the HCP Marketing Director. The AD is the primary owner of GenAIsys development, incorporating provider pathway and specialty insights to support omnichannel integration. They lead the evolution of generic strategy, specialty-segmented strategy execution, and KPI tracking. The AD is also responsible for HCP unbranded content, including challenger insights. This role works closely with cross-functional teams including MABI, medical affairs, market access, training, finance, compliance, and others to develop, analyze, refine, and deploy the HCP promotional strategy.

As a prominent member of the Marketing Team, the AD is expected to bring significant experience in product management, sales force execution, customer analytics, and innovative problem-solving to the team.  A track record of success in working with cross-functional teams is important to the role.  The AD must demonstrate a strong competency in communication and quantitative analysis skills to generate the support for their strategic plans with the Integrated Brand Team and Sales Leadership Teams.

• Lead the development, analysis, refinement, and deployment of the HCP promotional strategy
• Development of HCP messaging by targeted customer segments leveraging market insights and clinical data
• Manage a significant HCP promotional budget supporting personal and non-personal promotion to HCP customers
• Work in close partnership with the sales teams to implement HCP promotional messages at POA meetings and throughout the year
• Develop robust working relationships with key customers (both internal and external) through exceptional communication and partnership practices
• Work collaboratively with HCP brand team and Integrated Brand Team across all approved indications
• Drive the development of the annual strategic and tactical plans, working in concert with the consumer, market access, and medical affairs teams for presentation to the leadership
• Collaborate and communicate with multiple agencies and external vendors to plan for, prioritize, and execute brand tactics within timelines and allocated budget
• Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
• Define key performance metrics & assess brand performance
• Maintain detailed understanding of disease and competitive marketplace
• Develop and deliver presentations to key internal stakeholders (Psychiatry Integrated Brand Team, Neuroscience business unit, leadership team, sales teams) and external audiences
• Bring innovative thinking and ideas to the table, challenging the status quo where appropriate to ensure brand and portfolio market leadership
• Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.

Qualifications

• Bachelor’s Degree required.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.

Preferred Qualifications: 

• At least 7 years of pharmaceutical experience with strong analytical and strategic marketing skills is required
• Previous experience in product management, specifically in the US market for HCP personal and non-personal promotion is strongly preferred
• Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
• Sound financial acumen with a foundational understanding of P&L drivers and previous experience with budget ownership is required
• Ability to define, track, analyze key per