Influencer Relationship Manager

Company Description

The Influencer Relationship Manager is responsible for leading the regional team and supporting the National team in shaping our creator strategy in the US. You will be responsible for growing and developing a network of top tier, on-brand, loves life creators and influencers across sport and culture audiences. You will report to the Director of Marketing, in the region and will have a strong working relationship with your National counterparts, and work cross-functionally across various teams and global offices. This is not a typical influencer marketing role, you will be about curating and developing genuine relationships with creators and influencers, building long-term partnerships based on authentic, shared passion points, and creating impactful moments that fans and followers will never forget.

Job Description

RELATIONSHIP DEVELOPMENT & ACTIVATION

Identify, establish, and maintain a roster of consistent, long-term relationships with Nationally-relevant on-brand creators and influencers in your region

Identify opportunities to co-create inspiring projects with top creators and influencers based on how Red

Bull can uniquely support their goals and ambitions.

Develop and drive creator activation tactics such as content creation, on-site hosting, unique gifting

CROSS-FUNCTIONAL COLLABORATION

Mine the organization for creative opportunities to engage and integrate creators across Brand, Culture, Sports Marketing, Athlete, and Media Network initiatives.

Cross-collaborate with Red Bull social media teams to pitch and support creator content ideas on Red Bull’s managed channels.

Support priority National and Regional projects with creator integration and collaboration

BRAND ATTRIBUTION & MESSAGING

Find creative ways to authentically integrate the product, brand attribution and messaging into creator channels and content.

Ensure messaging to consumers through creators is on brand, engaging and inspirational.

TRACKING, MEASUREMENT & EVALUATION

Document best practices and wins for creator activation and share key learnings across the organization.

Manage and maintain creators in the organization’s shared database.

Track, evaluate and manage performance for top tier creators.

Qualifications

6+ years of professional experience

Experience managing and developing talent, creator, or media relationships

Background in developing and managing creator campaigns or activations and content creation

An eye for identifying relevant rising creator talent

Avid consumer and user of platforms like TikTok and YouTube

Candidate should be a natural networker both online and in real life

Operate professionally in any environment

Able to travel as needed; work flexible hours/days of week and weekends

Strong sense of urgency, excitement about innovation, strategic about calculated risk tasking

Maintains a high level of integrity

Existing relationships with well-known creators and influencers are a strong plus

Bachelor’s Degree in Communications, Public Relations, Marketing or similar field preferred

Must have a valid US driver’s license

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.