Sr. Customer Marketing Manager

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io.

As a Senior Customer Marketing Manager, you will lead the strategy and execution of programs that showcase the power of Gong through our customers’ voices. You’ll develop compelling stories, cultivate relationships with executives and champions, and partner closely with Sales, Customer Success, Events, and PR to amplify advocacy at scale. This role is central to strengthening Gong’s market presence, building loyalty, and fueling our go-to-market success. Reporting to the Sr. Director of Solutions & Customer Marketing, you’ll own customer storytelling, executive engagement, and Customer Advisory Board programs that bring customer impact to life across channels.

RESPONSIBILITIES

• Executive & Voice of the Customer Programs: Design, build, and scale strategic engagement programs—including Customer Advisory Boards (CAB), executive forums, and champion communities—that capture executive-level feedback, shape Gong’s strategy, strengthen relationships, and foster long-term loyalty.
• Storytelling & Advocacy: Identify, curate, and develop compelling customer stories, testimonials, and case studies that highlight business impact. Partner with Sales and CS to ensure stories support pipeline needs and resonate with executive buyers.
• Cross-Functional Collaboration: Partner with Events, Media, and PR teams to spotlight advocates at industry events, speaking opportunities, press interviews, and analyst relations activities. Ensure customers are positioned as thought leaders in their industries.
• Peer Networking & Events: Lead customer networking programs—including executive roundtables, webinars, and peer-to-peer forums—that drive knowledge-sharing and thought leadership. Partner with the events team to feature advocates in marquee programs and industry conferences.
• Sales & CS Alignment: Partner with Sales and Customer Success to ensure advocacy programs address their needs. Provide enablement and education on customer stories, equipping teams to effectively leverage advocacy assets in the field.
• Metrics & Business Impact: Define and report on KPIs that link advocacy and storytelling to business outcomes (pipeline acceleration, expansion influence, churn reduction, and brand awareness). Build a measurement framework to quantify ROI and present insights to leadership.
• Budget & Vendor Management: Manage budgets and external partners (creative agencies, video producers, event vendors) to deliver high-quality customer storytelling assets and advocacy programs at scale.

QUALIFICATIONS 

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years of experience in customer marketing, advocacy, or related roles in B2B SaaS.
• Proven success building and executing executive engagement and customer advocacy programs.
• Strong track record of storytelling, customer narrative development, and content creation and ability to tie customer advocacy to business impact (pipeline, renewals, expansion).
• Strong executive presence, with experience presenting to senior leaders and representing customers/brand externally at events or panels.
• Experience managing budgets, vendors, and agencies to deliver scalable programs.
• Familiarity with platforms such as Gong, CRM, marketing automation, survey/feedback tools (e.g. UserEvidence, NPS tools), and advocacy platforms.
• Excellent project management skills, with the ability to prioritize and deliver across multiple initiatives.
• Customer-first mindset with the ability to thrive in a fast-paced, high-growth environment.

PERKS & BENEFITS 

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarte