Global Product Marketing Manager, Brand Innovation (Multiple Positions)

Responsibilities

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless.
Join us.

About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!


Responsibilities
As part of the broader brand product team, partner with Sales and Business Marketing leadership to set long-term objectives and develop go-to-market strategies for branding solutions offerings, ensuring clear communication of product value propositions to the market.
Conduct research into business owners, agencies, creators and competitors to understand their creative production philosophy and needs.
Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development.
Partner with cross-functional teams to develop and execute regional programs and initiatives.
Build an understanding of the most nascent advertising and measurement products and leverage these products to achieve customer goals.

Qualifications

Qualifications
Must have a Master's degree in Computer Science, Engineering (any), Information Technology, Management (any), Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field, and 1 year of related work experience; OR a Bachelor’s degree in Computer Science, Engineering (any), Information Technology, Management (any), Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field, and 2 years of related work experience.

Of the required experience, must have 1 year of experience in each of the following:
Product marketing and operations, product management, or product strategy in the digital advertising industry;
Defining product value or creating pricing logic and hierarchy;
Building business cases from market research to analysis;
Developing marketing messages for different audiences; and
Building go-to-market plans and content to drive product adoption.


Type: Full time, 40 hours/week
Location: New York, NY
Salary Range: $157040 -$180445 per year

To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.

ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

#LI-DNI

#IND-DNI

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $157040 - $180445 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and