Jobs and Careers

Marketing Assistant

West Bloomfield, MI, United Statesfull_timeVerifiedPosted 10 Jan 2025

About the role

WHERE PASSION MEETS PROFESSION

We’re seeking a strategic, results-driven Chief Marketing Officer (CMO) to join our dynamic cannabis retail leadership team! If you are passionate about driving growth through innovative marketing strategies and possess a deep understanding of the cannabis industry, we want to hear from you. As the CMO, you’ll oversee the performance of our marketing efforts, including a talented team of marketing assistants, and ensure our brand thrives in a rapidly evolving market.

Experience:

Proven experience in a senior marketing role, ideally with a background in the cannabis industry or highly regulated sectors.
A successful track record of leading and executing multi-channel marketing campaigns with measurable results.
Expertise in digital marketing, including social media strategy, content development, email marketing, and influencer partnerships.
Experience working with platforms such as Weedmaps, Dutchie eCommerce, Dutchie Backoffice, Alpine Texting Platform, and CRM systems is essential.

Knowledge:

A deep understanding of marketing principles, digital marketing tactics, and consumer behavior within the cannabis industry.
Expertise in industry-specific marketing regulations, including compliance with state and federal cannabis advertising guidelines.
Strong understanding of SEO, content marketing, and data analytics to drive performance optimization and ROI.
Ability to utilize marketing automation tools, analytics platforms, and social media management systems for strategic decision-making and campaign optimization.

Personality:

Strong leadership and management skills, with the ability to inspire and guide a team towards excellence.
Exceptional communication skills, both written and verbal, for effectively collaborating with cross-functional teams and communicating brand messaging.
Creative, forward-thinking, and results-oriented, with a passion for building innovative marketing campaigns.
Highly organized with excellent project management skills, able to manage multiple projects and stakeholders efficiently.
An entrepreneurial mindset with a strong problem-solving ability and a passion for the cannabis space.

What You’ll Do:

Strategic Oversight: Lead the overall marketing strategy for the cannabis retail brand, including digital, print, and experiential marketing campaigns.
Campaign Leadership: Direct the development, execution, and optimization of marketing campaigns that drive brand awareness, customer acquisition, and sales.
Team Management: Oversee and mentor the marketing team, including marketing assistants, to ensure the execution of high-quality campaigns.
Cross-Department Collaboration: Work closely with other departments (Sales, Product, Operations) to align marketing efforts with overall business goals and ensure cohesive communication.
Compliance and Regulation: Ensure all marketing initiatives comply with cannabis-specific advertising laws and regulations, maintaining brand integrity and protecting the company.
Performance Analysis: Utilize data-driven insights to evaluate campaign performance, optimize marketing strategies, and improve ROI.
Branding & Positioning: Enhance the company’s market position by refining our brand messaging and ensuring consistency across all marketing channels.
Customer Insights: Leverage market research, consumer data, and competitor analysis to refine marketing strategies and identify ne