Sr. Field Marketing Manager, Public Sector

About Us:
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.

How We Work:
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trusts us as a security partner.

The Role

Proofpoint is seeking a Senior Field Marketing Manager to develop and execute the marketing strategy and programs for the U.S. State, Local, Higher Education, and Federal markets, with the goal of generating demand and contributing to pipeline creation. This role requires an experienced, highly organized,

and results-driven professional with strong expertise in event management and demand generation within public sector markets. This position can be performed remotely in the U.S.

Your Day-to-Day

• Develop the integrated field and channel marketing plan for the U.S. Public Sector markets to drive pipeline growth and customer loyalty
• Collaborate with cross-functional teams, including Public Relations, Product Marketing, Demand Generation, and others, to provide context around public sector marketing needs and maximize the Public Sector team's ability to leverage these resources in the field
• Develop, execute, manage, and measure demand generation programs that help the sales team exceed revenue goals

These integrated marketing programs may include

• Industry events, seminars, user groups, and webinars that showcase customer success and support cross-sell and upsell opportunities
• C-level campaigns designed to create and accelerate opportunities
• Channel and technology partner marketing programs, incorporating partner co-marketing efforts into regional plans
• Thought leadership and content development to position Proofpoint as a leader in the public sector
• Greenfield programs targeting new contact and account acquisition
• Track program ROI and analyze performance metrics related to marketing-generated pipeline in the Public Sector business
• Work closely with Sales VPs, Regional Directors, and extended sales and channel teams to understand their priorities and translate them into results-oriented marketing plans
• Communicate program status, action items, results, and deliverables across marketing and sales teams
• Manage and balance the field marketing budget and overall spend

What You Bring to the Team

• A minimum of 5–7 years of B2B, high-tech field and channel marketing experience, including at least 2 years focused on the Public Sector market
• Proven success in developing and executing programs that drive demand, accelerate opportunities, and deliver measurable ROI Strong knowledge of the current Public Sector market, including industry trends and the competitive landscape
• A passion for field marketing and close collaboration with sales to generate pipeline and drive business growth
• Comfort with both day-to-day execution and long-term planning
• Strong project management skills, attention to detail, and adherence to established policies and processes
• Ability to work effectively under tight deadlines and manage projects independently
• A collaborative mindset with enthusiasm for achieving team goals
• Excellent written and verbal communication skills
• Experience with Salesforce.com and Marketo is a plus
• Willingness to travel up to 30% of the time Locat