Sr. Marketing Strategist

Stellantis Financial Services (SFS) is the new captive finance company for one of the world's leading automakers and a mobility provider with iconic brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys.

Our exciting growth provides opportunities to advance your career as we successfully lead products and services from a small to midsize company in just a few years. Join our world class team and culture and contribute to our core mission which is enhancing our customer's experience.

Must live within a commutable distance to one of the following cities: Atlanta, GA; Dallas, TX; Detroit, MI; Houston, TX; Phoenix, AZ.

There are two positions open.

Position Summary:

The Senior Marketing Strategist develops and executes end-to-end, data-driven marketing strategies that align customer experiences with business objectives. This role leads journey mapping, advanced segmentation, and personalized omni-channel campaign execution across digital, traditional, and marketing automation platforms. The Senior Marketing Strategist partners with Product, Sales, Digital Experience, Compliance, IT, and external OEMs, dealers, and agencies to ensure strategic alignment and technical feasibility. With a strong focus on optimization and experimentation, the role interprets complex performance data and translates insights into actionable recommendations for senior leadership.

Responsibilities:

• Design and optimize end-to-end lifecycle strategies using research, personas, and behavioral insights. Create detailed journey maps in Figma to align UX standards with business goals
• Build and execute integrated campaigns across digital (SEO, SEM, Social), traditional (Direct Mail), and automated channels (Email, SMS, In-App) via Salesforce Marketing Cloud
• Implement incentive offer strategies in conjunction with manufacturers (OEMs).
• Maintain relationships with brand partners and external agencies to ensure messaging consistency
• Develop advanced targeting strategies using account data, intent signals, and dynamic content to deliver intuitive, personalized user experiences
• Conduct rigorous A/B and multivariate testing to refine messaging, CTAs, and channel mix. Lead optimization roadmaps to improve ROI and KPIs
• Partner with Product, Digital Experience, Sales, Compliance, and IT to define target audiences and ensure campaign technical feasibility
• Analyze complex campaign data and performance dashboards. Translate insights into executive-level presentations for senior management
• Lead marketing delivery using Agile methodologies and tools like Jira/Monday to ensure on-time execution and continuous program improvement

Required Experience:

• Minimum of five (5) years of experience as a Marketing Strategist, Marketing Manager, or similar role with demonstrated responsibility for developing and executing data-driven, customer-centric marketing strategies across multiple channels
• Proven experience in a highly regulated environment (Automotive Finance, Financial Services, or Insurance preferred) with knowledge of auto loans and lease maturity.
• Proficient using CRM platforms (Salesforce Marketing Cloud), digital marketing analytics and expertise in Figma for creation of presentations and mapping out the customer journey
• Demonstrated track record of owning campaigns across email, direct mail and digital platforms that drive measurable growth
• Experience designing and executing multivariate optimization of roadmaps.
• Certified in Google SEO and Email Marketing

Education:

• Bachelor’s degree in marketing, Business Administration, or related field or equivalent professional experience

Overtime required

Travel: 0-10% as required on an as needed basis

Preferred:

• Deep understanding of how CRM, marketing automation (SFMC), and data platforms integrate to trigger real-time, behavior-based customer communications
• Ability to design and implement integrated strategies across the four pillars of the customer journey: Acquisition, Onboarding, Engagement, and Retention. Must demonstrate a track record of transforming disparate touchpoints into a unified brand experience
• Experience leading marketing initiatives using Agile methodologies to plan, manage and execute
• Experience leveraging qualitative and quantitative customer research tools (e.g., SurveyMonkey, Maze, UXtweak) to inform journey design, messaging, and optimization decisions
• Experience in Automotive Finance, Financial Services, or Insurance preferred