Director, Consumer Insights (Innovation and Transversal)

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 

Primary Purpose: The Director of Global Consumer Insights (Innovation and Transversal) is a senior member of our Strategy and Consumer Insights team and is responsible for advancing and developing Tapestry’s consumer insights roadmap and innovation strategy across brands. The role has high visibility in the organization and regularly interacts with Tapestry’s senior leaders and other key stakeholders. This role will report into the VP, Consumer Insights.

The successful individual will leverage their proficiency in Consumer Insights and Innovation to…

• This person is an integral member of the team and will develop and own the roadmap for innovation rooted in emerging consumer behaviors, as well as own any global project work that is transversal in nature and spans all three Tapestry brands (e.g. Brand Trackers, Social Listening, A&Us, Generational Studies, etc.)
• Specifically, this role will:
  • Manage, evolve, and create qualitative and quantitative research that is transversal and brand agnostic such as Tapestry’s Multi-Country Brand Health Trackers and Category Attitude & Usage Studies for Handbags, Footwear, Ready-to-Wear, etc.
  • Lead projects to maintain understanding of consumers across generations and global regions (e.g. Gen Z/Gen Alpha, marketplace insights, etc.)
  • Own and manage Strategic Initiative Studies around topics such as consumer omnichannel behaviors and shopper insights, connection with ESG, etc.
  • Own and refresh Consumer Segmentation frameworks across categories and brands
  • Develop and evolve Social Listening in order to track brand heat and engagement among Tapestry and competitive brands
  • Develop the foresight and innovation capability grounded in emerging consumer behaviors and conduct quarterly workshops with brands to drive both short-term and long-term brand strategies across consumer touchpoints and whitespace opportunities
  • Create repeatable processes to evaluate brand partnerships and collaborations that inform brand and product strategies
  • Champion consumer insights across the organization and engage brand and cross-functional partners to leverage consumer understanding into development and activation initiatives
  • Utilize a wide variety of qualitative, quantitative, social listening tools, etc. (both syndicated and custom) in order to address key strategic questions

• Map out the innovation pipeline to drive growth across our brands by identifying whitespace opportunities rooted in emerging consumer trends and behaviors
• Influence leaders across the organization to drive consumer-centric decision making and help formulate actionable end-to-end brand strategies based on insights
• Help build a worldclass consumer insights function that creates lasting consumer relationships to power global growth

The accomplished individual will possess...

• 10+ years working and leading Consumer Insights departments/functions
• Extensive client-side experience
• Strong technical mastery of research methodologies and fundamentals (expertise in qual/quant methodologies from design to execution, storytelling to senior level executives, experience with TURF, MaxDiff, Conjoint, etc.)
• Solid experience with syndicated sources (e.g. NPD/Circana, IRI, MRI, Mintel, etc.)
• Strong experience in digital analytics, social listening, futurist/innovation projects/activities
• Strong leadership experience and people management skills
• Highly self-motivated/self-directed and able to excel in ambiguity
• Innate drive for actionable and tangible impact on the organization
• Intellectually curious and creative, with a demonstrated ability to work effectively within a highly matrixed organization and with extern