Sr. Analyst - Media Management

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.

Job Description

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Who we’re looking for

Lexus’ Media Management Department is looking for a passionate and highly motivated Senior Analyst with an entrepreneurial mindset.

The primary responsibility of this role is to guide the development of cross-channel media recommendations with multimillion-dollar financial implications.

Reporting to the Media Manager for Lexus, the person in this role will support the department's objective to develop go-to-market strategies and communications ecosystems to reach our target market and maximize the effectiveness of our media investments. 

What you’ll be doing

• Develop, implement, and measure media recommendations to support vehicle/brand campaigns representing financial investments in the tens of millions across all paid media channels (e.g. social, search, display, video, print, OOH, programmatic, gaming, etc.).

• Serve as key business stakeholder for martech, data, and analytics strategies by collaborating with internal analytics/data science teams as well as agency partners.

• Lead agency billing, budget tracking, and quarterly forecasting; serve as key liaison with Lexus Finance.

• Leverage performance metrics and available data to guide digital media optimization recommendations on a bi-weekly basis during campaign timeframe.

• Lead multiple agency teams of up to 30 people in developing effective communication goals, strategies, and tactics to reach Lexus’ marketing business objectives.

• Manage plans across 5+ media planning and buying agencies; often filling in the role of agency communications director to advance alignment across agency silos.

• Support Lexus’ branded entertainment program as needed.

• Represent and clearly communicate Lexus’ business objectives to the highest level of sales/business development executives at key media companies.

• Demonstrate critical thinking, sound business judgment, and persuasive reasoning in socializing media strategies and plans with relevant Lexus stakeholders.

• Coordinate with other Marketing stakeholders (i.e. Vehicle, Lexus.com, Social, PR, Motorsports, After Sales), to ensure alignment and efficiency between content development and earned/owned/paid media strategies.

• Review and critique highest-profile advertising in service of advancing Lexus’ business objectives.

What you bring

• Bachelor's Degree or higher or equivalent working experience in Marketing, Advertising, and Market Research.

• Experience in advertising, traditional & digital media planning, marketing, market research, or strategic planning.

• Strong skill set in critical thinking, market analysis, problem-solving, relationship building, project and vendor management.

• Ability to manage projects and multiple agency teams in a dynamic environment.

• Strong business insight and the ability to assess implications of strategic decisions on future operations.

Added bonus if you have

• MBA or other applicable advanced degree.

• Budget management experience: forecasting, reconciliation, billing, budgeting.

• Experience with SAP ERP and SAP Ariba.

What we’ll bring 
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork, flexibility and respect

• Professional growth and development programs to help advance your career, as well as tuition reimbursement

• Team Member Vehicle Purchase Discount

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute

• Paid holidays and paid time off