Insurance Integrated Marketing Director

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Job Type:

Full timeSalary

Job Description:

 

Primary Duties and Responsibilities (details of the basic job functions):

Summary (Brief summary of overall functions):

The Director, Integrated Marketing leads integrated marketing strategy, planning, and cross-functional orchestration for the Insurance line of business. This role connects business priorities, member needs, and enterprise marketing execution to deliver cohesive messaging and coordinated go-to-market plans across channels. The role also leads the Insurance Integrated Marketing team, driving strategic alignment and adoption of a member-centric, integrated marketing model.

Key Responsibilities include (detailed description of primary job functions/responsibilities):

Integrated Strategy & Planning

• Lead integrated marketing strategy and annual planning
• Develop go-to-market strategies aligned to enterprise priorities
• Define messaging frameworks and marketing roadmaps
• Align plans across acquisition, engagement, and retention

Campaign Orchestration

• Coordinate execution across Media, CRM, Creative, Digital, Analytics, and Operations
• Ensure consistent messaging and experience across channels
• Drive cross-functional alignment and execution accountability

Lifecycle & Member Journey

• Develop lifecycle and journey strategies
• Align messaging to audience needs and behaviors
• Identify opportunities to improve engagement and awareness

Performance & Optimization

• Analyze campaign and member engagement performance to identify content optimization opportunities
• Leverage member insights, market trends and competitive intelligence to inform strategic recommendations
• Monitor marketing messaging effectiveness and communicate actionable insights to stakeholders

Stakeholder Leadership & Governance

• Serve as marketing lead for Insurance stakeholders
• Present strategies and performance to leadership
• Ensure compliance with governance requirements

Team Leadership

• Foster collaboration, strategic thinking and member-centric marketing practices across the team
• Lead and develop a team of managers and professionals
• Set priorities and performance expectations
• Build integrated marketing capabilities

Supervisory Responsibilities (briefly describe, if applicable, or indicate None):

• Provides leadership, coaching, and direction to managers and individual professional level positions.

II. Required Qualifications (these are the minimum requirements to qualify)

Education (include minimum education and any licensing/certifications):

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.

Experience:

• 10+ years in integrated or strategic marketing
• Experience leveraging consumer insights and performance data to inform strategic recommendations
• Experience leading cross-channel strategies in complex organizations
• Experience leading teams and influencing stakeholders
• Experience presenting to senior leadership
• Industry experience preferred

Knowledge

• Integrated marketing strategy and lifecycle marketing
• Omnichannel campaign planning
• Brand and messaging strategy
• Marketing analytics and performance measurement
• Understanding consumer insights
• Governance and compliance

Skills

• Strategic planning and prioritization
• Cross-functional leadership and influence
• Executive communication and storytelling
• Data-driven decision making
• Organizational leadership and change management
• Talent development and team leadership

III. Preferred Qualifications

• Master’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• Experience within insurance, financial services, or membership-based organizations
• Experience supporting enterprise marketing transformation initiatives
• Experience with lifecycle marketing and member journey design
• Familiarity with marketing technologies (e.g., Adobe Experience Manager, Marketing Clo