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Research Executive / Senior Research Executive

YouGov
Köln, GermanyRemotefull_timeVerifiedPosted 13 Jul 2023

About the role

Company Description

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 20 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.

Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

This role will be responsible for our tracking research business. You will be planning and organizing YouGov Germany’s tracking business on basis of our unique research platform.

You will help our clients to transform business needs into appropriate research designs. You will design questionnaire (in German and English language) and conduct both German as well as multi-national research tracking projects successfully. You will consult clients on the use and interpretation of results. You will be supported by more junior researchers on some projects, so delegation skills are key. You will have support from Research Managers on larger and complex projects.

This role relies on excellent communication and quantitative research skills. You will be working with other teams, researchers, and directly with clients to design and deliver research and reporting which hits the brief and is clear, unbiased and stands up to scrutiny.

What will I be delivering?

  • You will be delivering multi-national tracking projects across a range of sectors and audiences across the entire project life cycle (incl. developing the research design, preparing proposals and pitches, questionnaire design, fieldwork, analyses, delivery of data).
  • You will be planning and managing client accounts in collaboration with our commercial team. You will be guiding our clients in conducting multi-national tracking projects and establish strong and reliable relationships with them. You will be attending and presenting at client meetings (kick-off meetings, debriefs, etc.).
  • You will be partnering with commercial team members to respond to and advise on speculative enquiries, interpreting client briefs and effectively writing proposals and costing of projects. You will be organizing and preparing pitches.
  • You will be leading, joining and creating virtual teams (both within team and across other teams as necessary) to service and retain medium and large accounts.
  • You will be mentoring, developing, supporting and delegating to junior researchers to help the team deliver our clients’ research needs. This role may lead to line management of junior researchers.

Qualifications

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Company

YouGov

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